SEO or Search Engine Optimization plays a very big part in the advertising of products and services offered by internet marketing campaigns. Through search engines, marketers can advertise their businesses and get more hits and website visits. Their success is determined by their rank in the dominating search engines in the World Wide Web.
The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.
Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is ìAdvantages of SEOî, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.
The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.
Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains.
There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.
If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO.
Wednesday, September 1, 2010
Sunday, August 1, 2010
Engine Marketing
Today, companies constantly clamor for attention at every parking bench, in every religious magazine, and on every shirt. As Rance Crain, editor-in-chief of Advertising Age, stated: "Advertisers will not be satisfied until their put their mark on every blade of grass." Successful companies and entrepreneurs must make their name known; they must participate in search engine marketing.
Why Is Search Engine Marketing Important?
AOL© is right. America is online. According to 2004 Nielson NetRatings, approximately three-quarters of Americans have internet home access. A 2008 Cone Business study found that 60% of Americans use social media, and that 93% of those users believe a company should have an online presence. As evidenced by the prevalence of popular search engines, companies cannot afford to ignore the online market.
Search Engine Optimization
In order to display relevant listings to consumers, search engines create algorithms, such as Google's PageRank, to classify web pages. Search Engine Optimization (SEO) is a tried-and-true method for escaping the pits of fifth-tier listings and rocketing onto the front page. It is affordable, and properly used, has an impressive ROI (Return on Investment). While specifics are unknown, SEO researchers have pinpointed the primary factors for SEO success.
1) Keywords. Keywords are search terms. When selecting keywords, eliminate broad-based keywords; rather, use pertinent terms. For quite specific results, use long-tail (4 plus words) keyword phrases. Primary keywords should appear with the first paragraph of an article, and secondary keywords, within the first 100 words. Keywords should also appear in the title, headers and subheaders.
2) Links. Links are how web crawlers find and rank web pages. There are three types of links: reciprocal, which pair two web pages; multi-way, which partner three or more; and one-way, which sends one web page to many others - and may be costly. To obtain links, craft relationships with other online businesses, and consider affiliate marketing.
Paid Search Listings
Sites such as Google© and Amazon.com© sponsor paid search listings, where corporations can buy advertisement space and pay the hosts using one of two methods: PPC (pay per click)/CPC (cost per click), or CPA (cost per action), which only requires clients to pay if website visitors commit a certain action (e.g. buy a product). Using PPC/CPC advertisements may increase website traffic, but CPA advertisements lead to higher conversion rates and reduce non-buying visitors.
Customer-Centric Website Building
Customer-centric website building constructs a website with the consumer in mind. Color themes, font choices, site navigability, customer service options and purchasing interfaces all affect the customer experience. Stoney deGeyter, in "Seven Steps to Improving Conversion Rates," instructs, "Don't try to be all things to all people, but instead ... meet the vast majority of your visitor's needs."
Web personalization is the hottest new trend in consumer-centric marketing. It uses visitor demographic information keys (gender, age, interests) to alter website features by visitor. Web personalization has been shown to increase the traffic-conversion rate from an average 2.8% by 70%!
Ditch the magazines, shirts and park benches. Start search engine marketing.
Why Is Search Engine Marketing Important?
AOL© is right. America is online. According to 2004 Nielson NetRatings, approximately three-quarters of Americans have internet home access. A 2008 Cone Business study found that 60% of Americans use social media, and that 93% of those users believe a company should have an online presence. As evidenced by the prevalence of popular search engines, companies cannot afford to ignore the online market.
Search Engine Optimization
In order to display relevant listings to consumers, search engines create algorithms, such as Google's PageRank, to classify web pages. Search Engine Optimization (SEO) is a tried-and-true method for escaping the pits of fifth-tier listings and rocketing onto the front page. It is affordable, and properly used, has an impressive ROI (Return on Investment). While specifics are unknown, SEO researchers have pinpointed the primary factors for SEO success.
1) Keywords. Keywords are search terms. When selecting keywords, eliminate broad-based keywords; rather, use pertinent terms. For quite specific results, use long-tail (4 plus words) keyword phrases. Primary keywords should appear with the first paragraph of an article, and secondary keywords, within the first 100 words. Keywords should also appear in the title, headers and subheaders.
2) Links. Links are how web crawlers find and rank web pages. There are three types of links: reciprocal, which pair two web pages; multi-way, which partner three or more; and one-way, which sends one web page to many others - and may be costly. To obtain links, craft relationships with other online businesses, and consider affiliate marketing.
Paid Search Listings
Sites such as Google© and Amazon.com© sponsor paid search listings, where corporations can buy advertisement space and pay the hosts using one of two methods: PPC (pay per click)/CPC (cost per click), or CPA (cost per action), which only requires clients to pay if website visitors commit a certain action (e.g. buy a product). Using PPC/CPC advertisements may increase website traffic, but CPA advertisements lead to higher conversion rates and reduce non-buying visitors.
Customer-Centric Website Building
Customer-centric website building constructs a website with the consumer in mind. Color themes, font choices, site navigability, customer service options and purchasing interfaces all affect the customer experience. Stoney deGeyter, in "Seven Steps to Improving Conversion Rates," instructs, "Don't try to be all things to all people, but instead ... meet the vast majority of your visitor's needs."
Web personalization is the hottest new trend in consumer-centric marketing. It uses visitor demographic information keys (gender, age, interests) to alter website features by visitor. Web personalization has been shown to increase the traffic-conversion rate from an average 2.8% by 70%!
Ditch the magazines, shirts and park benches. Start search engine marketing.
Used In SEO
Link building is one of the most effective techniques used in SEO or search engine optimization. According to many SEO experts, link building is one of the oldest techniques used in SEO and it will still be the most effective technique because of its diversity.
Many professionals have pointed out that most link building techniques used in SEO were adopted from other forms of Internet marketing, including article marketing, press releases, blogging, as well as PPC and other paid techniques used in SEM (search engine marketing).
Because of its diversity, many professionals such as those from SEO Philippines companies have categorized these techniques to determine its main use in link building. These are organic link buildings techniques and artificial link building techniques. So what are these?
Different types of link building techniques
Organic link building
Organic link building or also known as link bait is a technique used in link building which makes its target viewers to link to their website due to many reasons, such as information, news, humor, tools, widgets, and more particularly with unique content. According to many SEO Philippines experts, this is a very powerful technique if done right. Organic link building include:
Blogging: By blogging information or other unique content, viewers would mostly post a link on their own blog or website.
Article marketing: Similar to blogging, making news and other unique content would normally hook viewers and link to this page.
Social bookmarking and networking: Bookmarking sites such as Digg or social networking sites such as Facebook are popular ways to get a lot of fans and followers which will allow more people to link to a website.
Unique content: Unique content alone is enough to hook viewers to create links pointing to this content.
Artificial link building
Artificial link building is a technique involving manual collection of links compared to organic link building which naturally grows overtime. According to many SEO Philippines specialists, techniques mostly used in this link building method include:
Blog commenting: One of the most widely used techniques in today’s artificial link building techniques.
Forum signature: Forum signatures are also popular ways to get a link, though not as popularly used in today’s modern SEO trends.
Social bookmarking and networking: Aside from organic, this is also a popular way to get a lot of links.
Article submission: Other than article marketing, articles can also generate a link which is the reason why many SEO companies hire their own writers to create articles for link building.
Many professionals have pointed out that most link building techniques used in SEO were adopted from other forms of Internet marketing, including article marketing, press releases, blogging, as well as PPC and other paid techniques used in SEM (search engine marketing).
Because of its diversity, many professionals such as those from SEO Philippines companies have categorized these techniques to determine its main use in link building. These are organic link buildings techniques and artificial link building techniques. So what are these?
Different types of link building techniques
Organic link building
Organic link building or also known as link bait is a technique used in link building which makes its target viewers to link to their website due to many reasons, such as information, news, humor, tools, widgets, and more particularly with unique content. According to many SEO Philippines experts, this is a very powerful technique if done right. Organic link building include:
Blogging: By blogging information or other unique content, viewers would mostly post a link on their own blog or website.
Article marketing: Similar to blogging, making news and other unique content would normally hook viewers and link to this page.
Social bookmarking and networking: Bookmarking sites such as Digg or social networking sites such as Facebook are popular ways to get a lot of fans and followers which will allow more people to link to a website.
Unique content: Unique content alone is enough to hook viewers to create links pointing to this content.
Artificial link building
Artificial link building is a technique involving manual collection of links compared to organic link building which naturally grows overtime. According to many SEO Philippines specialists, techniques mostly used in this link building method include:
Blog commenting: One of the most widely used techniques in today’s artificial link building techniques.
Forum signature: Forum signatures are also popular ways to get a link, though not as popularly used in today’s modern SEO trends.
Social bookmarking and networking: Aside from organic, this is also a popular way to get a lot of links.
Article submission: Other than article marketing, articles can also generate a link which is the reason why many SEO companies hire their own writers to create articles for link building.
Artificial Link
What is link building? Link building is a technique widely used as an Internet marketing strategy to improve the relevance of a website in search engine result pages or SERPS. This technique is also known as one of the main strategy used in SEO or search engine optimization.
Link building involves a number of techniques and methods, and these techniques are categorized between two different techniques known as organic or natural link building techniques and artificial link building techniques.
Organic link building
Organic or natural link building techniques are those methods which involves the natural growth of links to a website without having to do any actual link building. According to many SEO Philippines experts, these techniques are also known as link baits. If done right, it can be a very powerful tool in SEO and link building.
Social bookmarking and networking sites
One of the most effective means used in link building today are social bookmarking and social networking. Social bookmarking mostly involves the use of bookmarking sites such as Digg or StumbleUpon to create artificial links.
However, this technique is also known as a type of natural link building because it can also attract people to link to your site, particularly if they liked your news and voted heavily on it. Similar to social bookmarking, social networking works the same way too, by creating popularity through social networking sites such as Friendster, MySpace, and Facebook.
Blogging
A very straight forward way to get a lot of natural links is starting a blog in which people in your niche would likely link to. Creating unique blog posts and content is one way to get a lot of attention in the market, particularly when people would start linking on it and make news about this special blog.
Free tools and tutorials
Another popular way to get a lot of quality links is to give them free tools which they could use for their own purposes. Free video tutorials are also popular, and most likely link to your website and spread the word.
Artificial link building
Compared to natural link building, artificial link building techniques mostly involves the use of techniques and methods which can be controlled by specialists. This involves the use of blog comments, forum signatures, article submission, and link exchange.
Link exchange
One of the oldest type of link building techniques used in today’s market. It involves making contact to different websites of the same niche and asking if they could link their website to your own, but in exchange, you would also have to link your website to them. According ot many SEO Philippines experts, though not as popular compared in the past, many are still using this technique.
Blog commenting
Other than blogging, blog commenting is also a popular way to gain links by living a comment with link in a blog or any publicly accessible discussion websites such as guesbooks and wikis. However, compared in the past, this technique is slowly loosing its effectiveness particularly because of the nofollow tag that Google have started, which rendered most of these comments ineffective to many search engines.
Link building involves a number of techniques and methods, and these techniques are categorized between two different techniques known as organic or natural link building techniques and artificial link building techniques.
Organic link building
Organic or natural link building techniques are those methods which involves the natural growth of links to a website without having to do any actual link building. According to many SEO Philippines experts, these techniques are also known as link baits. If done right, it can be a very powerful tool in SEO and link building.
Social bookmarking and networking sites
One of the most effective means used in link building today are social bookmarking and social networking. Social bookmarking mostly involves the use of bookmarking sites such as Digg or StumbleUpon to create artificial links.
However, this technique is also known as a type of natural link building because it can also attract people to link to your site, particularly if they liked your news and voted heavily on it. Similar to social bookmarking, social networking works the same way too, by creating popularity through social networking sites such as Friendster, MySpace, and Facebook.
Blogging
A very straight forward way to get a lot of natural links is starting a blog in which people in your niche would likely link to. Creating unique blog posts and content is one way to get a lot of attention in the market, particularly when people would start linking on it and make news about this special blog.
Free tools and tutorials
Another popular way to get a lot of quality links is to give them free tools which they could use for their own purposes. Free video tutorials are also popular, and most likely link to your website and spread the word.
Artificial link building
Compared to natural link building, artificial link building techniques mostly involves the use of techniques and methods which can be controlled by specialists. This involves the use of blog comments, forum signatures, article submission, and link exchange.
Link exchange
One of the oldest type of link building techniques used in today’s market. It involves making contact to different websites of the same niche and asking if they could link their website to your own, but in exchange, you would also have to link your website to them. According ot many SEO Philippines experts, though not as popular compared in the past, many are still using this technique.
Blog commenting
Other than blogging, blog commenting is also a popular way to gain links by living a comment with link in a blog or any publicly accessible discussion websites such as guesbooks and wikis. However, compared in the past, this technique is slowly loosing its effectiveness particularly because of the nofollow tag that Google have started, which rendered most of these comments ineffective to many search engines.
Thursday, July 1, 2010
Search Engine Ranking
Are you trying to learn how to improve search engine ranking, but are not sure the best ways to do this? Then you need to learn the best ways to easily improve your website search engine ranking.
So you can improve your rankings as much as possible you want to be sure and use a combination of these ways. Before you add another method be sure to start with one method and get it working to improve your ranking.
Here are the best ways to use for improving your rankings with the search engines for any type business.
One: Articles - Write articles on one keyword related to your business. The more articles you write using related keywords and the more that you distribute online the higher your search engine rankings will climb.
Plus articles can be used in all of these other ways of improving your rankings so you can use them to your best advantage also.
Two: Start a blog - Start a blog and offer fresh content on it on a regular basis. Search engines love blogs that have fresh content and will give better rankings to these sites over ones that don't update regularly.
Three: Socialize - Use as many social media sites as you can. Add the social sites to your website for others to socialize about your business.
Set up your profile with your business information for the search engines to pick up. Also use articles on these sites. The more you do on these sites the more your rankings will increase.
Four: Search engine optimization - This is a really good way to improve your rankings but you want to be sure you educate yourself on using it effectively. There are a lot of different things involved in SEO and that is why it is important to learn how to do it right.
Now that you know the best ways to use to improve search engine ranking; all that is left is for you to choose the method to start with. Use all of these methods but do it the smart way and use them one at a time until they are working effectively to get your rankings improved or you could quickly find yourself overwhelmed and not going anywhere.
So you can improve your rankings as much as possible you want to be sure and use a combination of these ways. Before you add another method be sure to start with one method and get it working to improve your ranking.
Here are the best ways to use for improving your rankings with the search engines for any type business.
One: Articles - Write articles on one keyword related to your business. The more articles you write using related keywords and the more that you distribute online the higher your search engine rankings will climb.
Plus articles can be used in all of these other ways of improving your rankings so you can use them to your best advantage also.
Two: Start a blog - Start a blog and offer fresh content on it on a regular basis. Search engines love blogs that have fresh content and will give better rankings to these sites over ones that don't update regularly.
Three: Socialize - Use as many social media sites as you can. Add the social sites to your website for others to socialize about your business.
Set up your profile with your business information for the search engines to pick up. Also use articles on these sites. The more you do on these sites the more your rankings will increase.
Four: Search engine optimization - This is a really good way to improve your rankings but you want to be sure you educate yourself on using it effectively. There are a lot of different things involved in SEO and that is why it is important to learn how to do it right.
Now that you know the best ways to use to improve search engine ranking; all that is left is for you to choose the method to start with. Use all of these methods but do it the smart way and use them one at a time until they are working effectively to get your rankings improved or you could quickly find yourself overwhelmed and not going anywhere.
SEO: The Most
SEO or search engine optimization is one of the most popular types of Internet marketing techniques used in across the world. Many webmasters, or even just bloggers, have come to use the capabilities of SEO to increase the quality and quantity of visitors visiting their website or blogs. However, though very effective, many have said that SEO is one of the most complicated Internet marketing techniques used in the market today.
What made it complicated, particularly in today’s current trends, is because of the growing competition, in which almost all web development and marketing companies provide SEO services to their clients. Another reason why it became very complicated is because of the ever changing algorithms of search engines, which requires SEO specialists to upgrade their techniques frequently.
SEO of today
According to many experts, such as those from SEO Philippines companies, the SEO industry have changed so much since it was first used in Internet marketing. Many have even said that SEO specialists in the past had it easier compared to what the market has become a short span of time. One popular example of a huge change is the shift of using reciprocal linking to one-way linking.
Reciprocal linking
Reciprocal linking was one of the most popular techniques used in early SEO. It involves creating a mutual link between two objects, commonly between two websites to ensure mutual traffic. One of its most popular method is the use of three-way linking, which involves 3 websites linking with each other (this technique is still used in many SEO campaigns).
However, one problem faced by link builders in that time is that some webmasters, after exchanging links from other websites, would then remove the links in their websites without the knowledge of their linking partners. This would then cause their websites to achieve a one-way link without reciprocating.
However, according to many SEO Philippines experts, this method is considered a violation between websites. Because of this, a number of new techniques have been introduced to avoid this from happening. This is with the use of one-way linking techniques.
One-way linking
One-way linking is a technique which is much more effective compared to reciprocal linking. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. Many experts consider this as more “natural” in the eyes of search engines compared to reciprocal linking.
Compared to reciprocal linking, one-way linking involves a number of techniques without having to exchange links between websites. One of the most popular are blog commenting, forum signature, as well as article marketing.
Blog commenting involves leaving comments in blogs or any other publicly accessible discussion boards with links pointing to a website. This technique has become one of the most popular link building technique used in SEO. Forum signatures, however, involves the It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction.
Another technique, article marketing, has now become a very popular method used in SEO because these articles are known to provide high quality links to a website. According to many SEO Philippines experts, the more popular the article gets, the more quality of links it can provide to websites.
Complications of one-way linking in today’s market
Similar to what happened in reciprocal linking, one-way linking have also been abused by many webmasters because of its efficiency to create one-way links to their websites. Blog commenting and forum posting have been under attack by spammers, while article marketing have been duplicated to create more articles across the Internet with links in it.
What made it complicated, particularly in today’s current trends, is because of the growing competition, in which almost all web development and marketing companies provide SEO services to their clients. Another reason why it became very complicated is because of the ever changing algorithms of search engines, which requires SEO specialists to upgrade their techniques frequently.
SEO of today
According to many experts, such as those from SEO Philippines companies, the SEO industry have changed so much since it was first used in Internet marketing. Many have even said that SEO specialists in the past had it easier compared to what the market has become a short span of time. One popular example of a huge change is the shift of using reciprocal linking to one-way linking.
Reciprocal linking
Reciprocal linking was one of the most popular techniques used in early SEO. It involves creating a mutual link between two objects, commonly between two websites to ensure mutual traffic. One of its most popular method is the use of three-way linking, which involves 3 websites linking with each other (this technique is still used in many SEO campaigns).
However, one problem faced by link builders in that time is that some webmasters, after exchanging links from other websites, would then remove the links in their websites without the knowledge of their linking partners. This would then cause their websites to achieve a one-way link without reciprocating.
However, according to many SEO Philippines experts, this method is considered a violation between websites. Because of this, a number of new techniques have been introduced to avoid this from happening. This is with the use of one-way linking techniques.
One-way linking
One-way linking is a technique which is much more effective compared to reciprocal linking. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. Many experts consider this as more “natural” in the eyes of search engines compared to reciprocal linking.
Compared to reciprocal linking, one-way linking involves a number of techniques without having to exchange links between websites. One of the most popular are blog commenting, forum signature, as well as article marketing.
Blog commenting involves leaving comments in blogs or any other publicly accessible discussion boards with links pointing to a website. This technique has become one of the most popular link building technique used in SEO. Forum signatures, however, involves the It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction.
Another technique, article marketing, has now become a very popular method used in SEO because these articles are known to provide high quality links to a website. According to many SEO Philippines experts, the more popular the article gets, the more quality of links it can provide to websites.
Complications of one-way linking in today’s market
Similar to what happened in reciprocal linking, one-way linking have also been abused by many webmasters because of its efficiency to create one-way links to their websites. Blog commenting and forum posting have been under attack by spammers, while article marketing have been duplicated to create more articles across the Internet with links in it.
Internet Marketing
In order to generate continuous business, repeated web traffic is necessary which means the same visitors visiting your website again.
Getting people visit your website for the first time is a difficult task, but making them visit repeatedly needs hard work and planning too. Certain techniques and strategies needs to be followed in order to attract the visitors again and again.
Websites that are updated on regular basis is foremost and important aspect for attracting the net traffic. Every webmaster considers this the basic thing to be done for bringing in the visitors to your website regularly. Web content is the main thing that needs to be updated at regular time intervals. On an average new content is updated 2-3 times in a week. Apart from frequency of the content another thing is the quality of the content. It has to be unique, original, informative and in relevance to your website business. Make sure the information that you serve online is not outdated or old.
A website that permits easy bookmarking is one of the main strategies for getting repeated web traffic. Addition of links inside your site allows the user to do easy bookmarking of their favorite web pages just by even a click of the mouse. ‘Bookmark this site’ named link can be added to the top-fold of your website. It would thereby increase the instances of visitors clicking on your website link for bookmarking it.
Online you can find free JavaScripts that are available easily and can be used just by copy-paste command. Thus it makes the users’ task of bookmarking your website simpler and can be done with a click on the link only. You can also install option of social bookmarking your website at the end of every post for the visitors.
Having an opt-in section in your site enables the visitors to enter their name and email address. Further you can send them notifications via email about the changes in your site content or any other related things. Some sites also offer a free gift in return to the personal information of the visitors. Such offers do attract more crowd than usual. Free gift can be an audio or video recording about any important topic related to your company or which interests the users.
Visitors generally likes websites that encourages communication, it may be in the form of comments or suggestions or asking of questions, discussions, etc.
Getting people visit your website for the first time is a difficult task, but making them visit repeatedly needs hard work and planning too. Certain techniques and strategies needs to be followed in order to attract the visitors again and again.
Websites that are updated on regular basis is foremost and important aspect for attracting the net traffic. Every webmaster considers this the basic thing to be done for bringing in the visitors to your website regularly. Web content is the main thing that needs to be updated at regular time intervals. On an average new content is updated 2-3 times in a week. Apart from frequency of the content another thing is the quality of the content. It has to be unique, original, informative and in relevance to your website business. Make sure the information that you serve online is not outdated or old.
A website that permits easy bookmarking is one of the main strategies for getting repeated web traffic. Addition of links inside your site allows the user to do easy bookmarking of their favorite web pages just by even a click of the mouse. ‘Bookmark this site’ named link can be added to the top-fold of your website. It would thereby increase the instances of visitors clicking on your website link for bookmarking it.
Online you can find free JavaScripts that are available easily and can be used just by copy-paste command. Thus it makes the users’ task of bookmarking your website simpler and can be done with a click on the link only. You can also install option of social bookmarking your website at the end of every post for the visitors.
Having an opt-in section in your site enables the visitors to enter their name and email address. Further you can send them notifications via email about the changes in your site content or any other related things. Some sites also offer a free gift in return to the personal information of the visitors. Such offers do attract more crowd than usual. Free gift can be an audio or video recording about any important topic related to your company or which interests the users.
Visitors generally likes websites that encourages communication, it may be in the form of comments or suggestions or asking of questions, discussions, etc.
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