Let’s clarify first, the basics of linking strategies. Then let’s take a look at how to use this linking strategy to have a high rank on the search engines lists.
Some elements must be clarified first of all: an outbound link is a link going out of a website. An inbound link is a link coming in from another site to yours. Reciprocal links are the links between two sites, often based on an agreement between the owner of the two websites. A link checker is a tool to check for broken links. Deep linking means linking to a web page other than a site’s home page.
Inbound links are sending visitors to a page from a website. It is a very good link, increasing the site’s traffic and fulfilling an important requirement for search engines algorithms. Outbound links are sending the visitors away from a website. Website owners are in very different positions facing the outbound links.
New windows can be opened, some are linking freely. For commercial websites, outbound links losing time and money. Outbound links can be a risk if the site is losing visitors and potential clients.
Other opinions are totally opposite: outbound links can improve the site ranking, increase the visitors’ number and there are also chances for the returns of many visitors.
As the web is becoming more commercial, deep linking becomes an important matter too. As the internet strength is to make a contact between a public document and information to another public document or information, the home page becomes very important to establish and maintain the brand and serving functions.
Deep linking is eliminating those advantages. There are also other opinions, consolidating the free modality to present information on a web site. A deep link is better than no link at all; an appropriate navigation structure can make the deep linking an advantage to clarity and functionality for a web site.
Reciprocal links are the result of an agreement between two site owners to have links to each other. The most frequent users of reciprocal links are the small/medium websites, searching for site’s popularity and willing to increase the site’s ranking.
Natural links extend a topic to a broader theme; they are always visible. Artificial links are adding value to the site’s owner, support a third party, but not the visitors. Artificial links, if they are illegitimate, are hidden from visitors. If artificial links are legitimate, they are at the bottom of the pages, usually places outside the primary areas of a web page.
Tuesday, June 1, 2010
Promote Your Articles
There are so many articles on the net on any given subject that any new article will be lost among them if you do not promote them. If you are not convinced, then run a search in any search engine for the topic on which you plan to write, or on which you already have an article. Any new article on a given topic would occupy something like the 50th or 100th position in the search result.
The biggest question is, would anyone look that far for an article. Think of your own unconscious search habits. Do you ever go beyond the first page of a search engine? Most people do not, and the second page is the maximum that a few go before they abandon the results. Clearly, your article should be on the first page, preferably among the first five, if it is ever to be discovered by potential readers.
The only solution is to bring people to your article, and keep bringing more people till some of them comment on the article and others decide to promote your article via linking or via recommendation. If you are serious about writing on the net, you should also aim at attaining a "critical mass" of readers to sustain your hobby. Once you are able to attract this critical mass, you can relax and give more energy to writing than promotion. However, you can never stop article-promotion altogether because the others who have written in the same subject continually compete with you to get a better position. Thus article-promotion is a long-term commitment for all serious net-writers.
How To Do It: There are as many ways as you wish if you keep thinking of ways to promote them. Here are some standard and well-tried methods that the experts use.
Place a signature file at the end of all your outgoing email that says something like "Do visit http://articlez.com/profile/Shastri/ today to see some of my life-changing articles". What you write in your sig file depends upon you, but if you do not do it, each email that you send is another loss for you (and for all of us who wish to see good articles promoted)
Place links to your articles at the end of every blog post that you make. If you do not have a personal blog so far, then I would say I am shocked. You are losing a great opportunity to create a market, a name, and a following and an independent platform for your writings.
If you give away your articles to websites that do not belong to you, for example the Factoidz site, then do reuse them on your personal site after allowing a gap if those websites allow you to do so.
Looks for Egroups, Ezines, news-sites, etc that allow announcement about your articles. (Search for these terms in any search engine, and you will find more sites than you can use).
Place links to good articles on the same subject at the end of your article, and do send a note to the writer of the other resource about what you have done. Many of them will reciprocate.
You need to establish your "authority" and "presence" on the net to promote your articles. These come only if you keep writing within the areas of your expertise, and also if you keep promoting them till you get a critical mass of readership.
The biggest question is, would anyone look that far for an article. Think of your own unconscious search habits. Do you ever go beyond the first page of a search engine? Most people do not, and the second page is the maximum that a few go before they abandon the results. Clearly, your article should be on the first page, preferably among the first five, if it is ever to be discovered by potential readers.
The only solution is to bring people to your article, and keep bringing more people till some of them comment on the article and others decide to promote your article via linking or via recommendation. If you are serious about writing on the net, you should also aim at attaining a "critical mass" of readers to sustain your hobby. Once you are able to attract this critical mass, you can relax and give more energy to writing than promotion. However, you can never stop article-promotion altogether because the others who have written in the same subject continually compete with you to get a better position. Thus article-promotion is a long-term commitment for all serious net-writers.
How To Do It: There are as many ways as you wish if you keep thinking of ways to promote them. Here are some standard and well-tried methods that the experts use.
Place a signature file at the end of all your outgoing email that says something like "Do visit http://articlez.com/profile/Shastri/ today to see some of my life-changing articles". What you write in your sig file depends upon you, but if you do not do it, each email that you send is another loss for you (and for all of us who wish to see good articles promoted)
Place links to your articles at the end of every blog post that you make. If you do not have a personal blog so far, then I would say I am shocked. You are losing a great opportunity to create a market, a name, and a following and an independent platform for your writings.
If you give away your articles to websites that do not belong to you, for example the Factoidz site, then do reuse them on your personal site after allowing a gap if those websites allow you to do so.
Looks for Egroups, Ezines, news-sites, etc that allow announcement about your articles. (Search for these terms in any search engine, and you will find more sites than you can use).
Place links to good articles on the same subject at the end of your article, and do send a note to the writer of the other resource about what you have done. Many of them will reciprocate.
You need to establish your "authority" and "presence" on the net to promote your articles. These come only if you keep writing within the areas of your expertise, and also if you keep promoting them till you get a critical mass of readership.
Directory Submission
If you are a webmaster, you will want your site to rank on the search engine. Before your website can rank, it must have backlinks. There are two ways to obtain backlinks including link exchange and one way link. A few years ago, link exchange was extremely effective in ranking the site. However, Google had reduced the effectiveness of link exchange after many people attempted to spam the search engine. One way link is the best because it prevents your site from leaking out any page rank points.
When submitting to directories, make sure you read the submission guidelines. It is important to submit to the lowest category that is most relevant to your site. Some directories have disabled the submit link in the homepage to prevent users from submitting to the top category. If you submit to the top category, the moderator will have to spend time moving it to the appropriate category. Most directory moderators would rather not move the site to the right category. Instead, they will just delete it from the directory. Once the site is deleted from the database, you will have lesser chance of getting approved in the directory. Therefore, you should only submit to the most relevant category. For example, if you own a Graphics tutorial site, you should submit it to Home > Computers & Internet > Graphics > Learning and Tutorials instead of Home > Computers & Internet > Graphics.
Some directories offer reciprocal for a better listing position. If you want to do reciprocal link, you should only link to reputable directory. Before performing a reciprocal link exchange, you should first check if the directory is listed in Google as well as the number of backlinks it has. It is recommended that you don’t do too much reciprocal linking otherwise it will affect your ranking the search engine.
The description should vary slightly to prevent duplication problem. If possible, you can write a different version of the description for each directory. You should use the official page title as the title in the directory submission. The titles and description must describe the content on the site. You are advised not to use promotional words in the titles or description as it increase the risk of your site getting declined.
The category which you choose should not be too crowded. If it is too crowded, you can find an alternative category that has less listing. The listing page should not contain too many links. Good directory will have up to 15 links per page. Page that has too many outgoing links is referred as link farm. Having a backlink on a page that has too many outgoing links will produce zero benefits for your site.
After submitting to the directory, you will have to patiently wait for the editor to approve your site. For free submission, it will normally take 1 day to 3 months. If you purchase a paid submission, your link will be live on the directory in a short amount of time.
When submitting to directories, make sure you read the submission guidelines. It is important to submit to the lowest category that is most relevant to your site. Some directories have disabled the submit link in the homepage to prevent users from submitting to the top category. If you submit to the top category, the moderator will have to spend time moving it to the appropriate category. Most directory moderators would rather not move the site to the right category. Instead, they will just delete it from the directory. Once the site is deleted from the database, you will have lesser chance of getting approved in the directory. Therefore, you should only submit to the most relevant category. For example, if you own a Graphics tutorial site, you should submit it to Home > Computers & Internet > Graphics > Learning and Tutorials instead of Home > Computers & Internet > Graphics.
Some directories offer reciprocal for a better listing position. If you want to do reciprocal link, you should only link to reputable directory. Before performing a reciprocal link exchange, you should first check if the directory is listed in Google as well as the number of backlinks it has. It is recommended that you don’t do too much reciprocal linking otherwise it will affect your ranking the search engine.
The description should vary slightly to prevent duplication problem. If possible, you can write a different version of the description for each directory. You should use the official page title as the title in the directory submission. The titles and description must describe the content on the site. You are advised not to use promotional words in the titles or description as it increase the risk of your site getting declined.
The category which you choose should not be too crowded. If it is too crowded, you can find an alternative category that has less listing. The listing page should not contain too many links. Good directory will have up to 15 links per page. Page that has too many outgoing links is referred as link farm. Having a backlink on a page that has too many outgoing links will produce zero benefits for your site.
After submitting to the directory, you will have to patiently wait for the editor to approve your site. For free submission, it will normally take 1 day to 3 months. If you purchase a paid submission, your link will be live on the directory in a short amount of time.
Thursday, April 1, 2010
5 Cool Ideas
Are your print catalogs not getting picked up? There are plenty of things that can go wrong in catalog printing that could spell failure to your print catalogs. However, in most cases, it is your concept design and message that has people ignoring the catalogs. If you want to prevent this from happening again, here are five cool ideas that should increase people interest in your catalogs.
1. Use good looking models.
Some people, especially small businesses ignore the advantage of a good looking model in catalogs. They think it is an outrageous expense that is not really necessary. The fact of the matter is models attract people, and in catalogs that is a prime advantage. You do not even need to hire a professional model. Just ask a good looking family member, relative or friend to pose for you and you should have a nice affordable and hopefully willing model. They will be glad of the exposure, while your color catalogs might get that human element that should interest people.
2. Use dogs, cats and other cute animals.
If models are hard to find, then the next best things are pets. Dogs, cats and other cute animals always interest people. Using their cuteness factor to your advantage in catalog printing is a great idea. You can hook on to that interest and slide in your products with them in a subtle way. Hopefully, you can find a nice theme or reason to get those pets with your products
3. Adopt an exotic theme.
Exotic themes can also get your color catalogs picked up. There is nothing like an unusual theme to raise people interest on what a catalog is all about. Try adopting foreign themes like Chinese, Japanese or even Indian designs to peak the interest of people. You might also want to try other genres like fantasy or science fiction elements for a more creative touch. Exotic themes usually engage people's imaginations making them a great tool to get people to pay attention.
4. Make things interactive.
Interactivity of course is one direct way for people to pick up your catalogs. Placing a puzzle or image game in your cover can usually cause people to stop and think about them in your catalog cover. In most cases, they will enjoy the game while inadvertently already picking up your color catalog. Once they get hooked with the game and finish or solve it, they should then wonder and probably read the whole color catalog.
5. Make things mysterious.
Mystery also sells a catalog. By placing mysterious messages or mysterious images in your catalog, you can make people wonder at the contents of that catalog. Since most people want to know what is unknown, they will be tempted to pick up the catalog. You can use this of course to your advantage, especially if you want to build anticipation with your new products and services.
So what are you waiting for? Use these ideas now and get your color catalogs picked up! You will never regret using these suggestions.
1. Use good looking models.
Some people, especially small businesses ignore the advantage of a good looking model in catalogs. They think it is an outrageous expense that is not really necessary. The fact of the matter is models attract people, and in catalogs that is a prime advantage. You do not even need to hire a professional model. Just ask a good looking family member, relative or friend to pose for you and you should have a nice affordable and hopefully willing model. They will be glad of the exposure, while your color catalogs might get that human element that should interest people.
2. Use dogs, cats and other cute animals.
If models are hard to find, then the next best things are pets. Dogs, cats and other cute animals always interest people. Using their cuteness factor to your advantage in catalog printing is a great idea. You can hook on to that interest and slide in your products with them in a subtle way. Hopefully, you can find a nice theme or reason to get those pets with your products
3. Adopt an exotic theme.
Exotic themes can also get your color catalogs picked up. There is nothing like an unusual theme to raise people interest on what a catalog is all about. Try adopting foreign themes like Chinese, Japanese or even Indian designs to peak the interest of people. You might also want to try other genres like fantasy or science fiction elements for a more creative touch. Exotic themes usually engage people's imaginations making them a great tool to get people to pay attention.
4. Make things interactive.
Interactivity of course is one direct way for people to pick up your catalogs. Placing a puzzle or image game in your cover can usually cause people to stop and think about them in your catalog cover. In most cases, they will enjoy the game while inadvertently already picking up your color catalog. Once they get hooked with the game and finish or solve it, they should then wonder and probably read the whole color catalog.
5. Make things mysterious.
Mystery also sells a catalog. By placing mysterious messages or mysterious images in your catalog, you can make people wonder at the contents of that catalog. Since most people want to know what is unknown, they will be tempted to pick up the catalog. You can use this of course to your advantage, especially if you want to build anticipation with your new products and services.
So what are you waiting for? Use these ideas now and get your color catalogs picked up! You will never regret using these suggestions.
Search Marketing
Before you can pay for search marketing services you need to know exactly what you are looking for. After all, the plan you use is not going to suit the next person and vice versa. This is why it is very important to hire a company that knows a lot about search marketing. And of course, you want to make sure they also offer plenty of services. In the long run, if you know which search marketing services to rely on you can take your site to the next level.
For many, search marketing services is all about a good pay per click campaign. Although you have to pay for the traffic that you drive to your site, you can be rest assured that it is targeted for the most part. As you can imagine, this is a very good thing.
What about organic traffic? Most search marketing services also offering organic methods that have a lot to offer. For most webmasters, organic traffic is the way to go because it is more sustainable.
Do you know which search marketing services to rely on? If not, or if you are a bit confused, you can ask a professional for assistance. Hiring a professional search marketing firm is a great idea because you can be confident in the plan that has been put into action.
Once you learn more about the many types of search marketing services you can decide what will work best for you and your website. And of course, you should never overlook the benefits of hiring a professional.
Marketing Education?
Internet marketing education aims to educate business men or entrepreneurs on the basics of doing marketing on the internet. Generally, the marketing training programs that are inherent in an internet marketing course provide insights to people on several aspects.
Business owners are trained on the fundamentals of internet marketing, such as understanding the difference between conventional marketing approaches and online marketing. Online marketing research is another course that business owners learn as the internet is introduced as a medium for them to determine the needs of their clients, and to evaluate the existing competitive products.
The search engines are very powerful tools to channel your online marketing strategies. When you study marketing education, you should be able to recognize the value of search engines in the outcome of your online business. According to surveys, only few business owners understand the potential of search engines in their business marketing.
Advertising should be included in your internet marketing course as it is recognized to be a powerful marketing strategy. Know that the advertising techniques are varied and it is important to know which techniques work best for you.
The internet itself is a technology that is constantly evolving. Along with its changes are the varying trends that define competition. An effective internet marketing course does not only prepare business owners for the varying marketing needs, but will also equips them with skills to deliver internet marketing needs in the future.
There are many ways to get an internet marketing education. You can get it for free or you can enroll in an online university and choose your own marketing program. You can also buy marketing software from online shops devoted to sales and marketing strategies.
If you want free marketing information, you can browse the web for net marketing products that are interesting to you. These can be search engine optimization, keywords, website building and affiliate programs. When you have chosen the area, look for its "sign-up" button for a free newsletter.
You can sign up for an ezine or you can join affiliate programs. You can also do both. Understand that these sites do not reveal the core information on marketing education unless you buy their special products. The point is to get as much marketing information as you can before you decide what program to join.
You can learn marketing management, communication marketing, marketing branding, promotional marketing, product marketing and more just by subscribing to free newsletters or following a marketing blog. Many entrepreneurs believe that they save dollars this way.
If you want to learn internet marketing faster than what weekly lessons provide, you can use marketing software. Generally, these packages come with a book and software that you install on your computer. The course consists of "how to" training videos. You can study these videos at your convenience.
Marketing education that allows you to earn a degree can be possible with an online university and college. There are several online degrees being offered. Most of them are accredited distance learning program.
Beside from deciding which online university or college you would enroll in, it is equally important to determine the major you will take up for marketing education. You should also consider its curriculum and the mode of payment.
Business owners are trained on the fundamentals of internet marketing, such as understanding the difference between conventional marketing approaches and online marketing. Online marketing research is another course that business owners learn as the internet is introduced as a medium for them to determine the needs of their clients, and to evaluate the existing competitive products.
The search engines are very powerful tools to channel your online marketing strategies. When you study marketing education, you should be able to recognize the value of search engines in the outcome of your online business. According to surveys, only few business owners understand the potential of search engines in their business marketing.
Advertising should be included in your internet marketing course as it is recognized to be a powerful marketing strategy. Know that the advertising techniques are varied and it is important to know which techniques work best for you.
The internet itself is a technology that is constantly evolving. Along with its changes are the varying trends that define competition. An effective internet marketing course does not only prepare business owners for the varying marketing needs, but will also equips them with skills to deliver internet marketing needs in the future.
There are many ways to get an internet marketing education. You can get it for free or you can enroll in an online university and choose your own marketing program. You can also buy marketing software from online shops devoted to sales and marketing strategies.
If you want free marketing information, you can browse the web for net marketing products that are interesting to you. These can be search engine optimization, keywords, website building and affiliate programs. When you have chosen the area, look for its "sign-up" button for a free newsletter.
You can sign up for an ezine or you can join affiliate programs. You can also do both. Understand that these sites do not reveal the core information on marketing education unless you buy their special products. The point is to get as much marketing information as you can before you decide what program to join.
You can learn marketing management, communication marketing, marketing branding, promotional marketing, product marketing and more just by subscribing to free newsletters or following a marketing blog. Many entrepreneurs believe that they save dollars this way.
If you want to learn internet marketing faster than what weekly lessons provide, you can use marketing software. Generally, these packages come with a book and software that you install on your computer. The course consists of "how to" training videos. You can study these videos at your convenience.
Marketing education that allows you to earn a degree can be possible with an online university and college. There are several online degrees being offered. Most of them are accredited distance learning program.
Beside from deciding which online university or college you would enroll in, it is equally important to determine the major you will take up for marketing education. You should also consider its curriculum and the mode of payment.
Generating Traffic
You wrote an informative and interesting Ezine article. Now, how to use the power of your article to promote and drive buying traffic to your website.
There has never been a better time to get involved in Affiliate Marketing. The steps are simple enough, select a product, set up a website, and drive traffic to it to create sales. Lots of traffic! It is often said "Quality articles quickly submitted to hundreds of submit sites is the key to being a successful Ezine article writer".
Of the various ways to generate traffic, successful marketers agree that Ezine article writing is the best method to drive targeted traffic to your website. Granted, this method takes more work than some of the other options. However, the work required in writing the article and posting it on multiple article sites can be minimized as we will see later in this article.
After you have managed to squeak out your article, now you have to find people who want it. The common way to do this is to submit to the countless article directories. This amounts to a massive surge of Free advertising. Thousands of websites and e-publications rush to publish your in demand content (along with your Resource Box inside). Anyone using your article must include your Resource Box, the last paragraph where you can promote yourself and give your website URL.
There is a problem with submitting your articles to enough directories to get the needed traffic flow. Fortunately, there is a solution. The problem is that the cut and paste mechanics are simply too time consuming. After cutting and pasting your article Title, Summary, Body, Resource Box, Bio info, and Keywords into just several directory sites, your head will start to nod! Boring and tiring. It is not humanly possible to do this manually, thus the reason so many writers give up on this method. Also, where do you get a list of the hundreds of article directory sites to submit your article? From the Internet? Again, sounds easy but this can be a tedious time consuming process of its own.
I promised a solution to save time and effort, and here it is. You need a shortcut to writing and distributing your articles! A tool called an Article Submitter. It is, in fact, the writers most important tool. The software will automatically fill in all of the article parts saving you much time. Most offer automatic or semi-automated directory submission. And, they come with a database of article directory sites that is continually updated. If you have ever tried to compile a list on your own, you know that the database alone is worth much more than the cost of the submitter program! For those who find writing a chore, some of the article submitter programs include software to help you write the article!
When I first started in Ezine article writing I made many mistakes, doing cut and paste manually, and trying to compile my own list of directory sites. Newbie ignorance. The end result was that I spent a lot of time and effort and made very little money. Now, using the right tool for the job, I spend little time, and enjoy clicking on PayDotCom and Clickbank and seeing steady sales.
If you have chosen Ezine articles as the way to drive traffic to your website, I hope this article will have given you some helpful advice. To your success!
There has never been a better time to get involved in Affiliate Marketing. The steps are simple enough, select a product, set up a website, and drive traffic to it to create sales. Lots of traffic! It is often said "Quality articles quickly submitted to hundreds of submit sites is the key to being a successful Ezine article writer".
Of the various ways to generate traffic, successful marketers agree that Ezine article writing is the best method to drive targeted traffic to your website. Granted, this method takes more work than some of the other options. However, the work required in writing the article and posting it on multiple article sites can be minimized as we will see later in this article.
After you have managed to squeak out your article, now you have to find people who want it. The common way to do this is to submit to the countless article directories. This amounts to a massive surge of Free advertising. Thousands of websites and e-publications rush to publish your in demand content (along with your Resource Box inside). Anyone using your article must include your Resource Box, the last paragraph where you can promote yourself and give your website URL.
There is a problem with submitting your articles to enough directories to get the needed traffic flow. Fortunately, there is a solution. The problem is that the cut and paste mechanics are simply too time consuming. After cutting and pasting your article Title, Summary, Body, Resource Box, Bio info, and Keywords into just several directory sites, your head will start to nod! Boring and tiring. It is not humanly possible to do this manually, thus the reason so many writers give up on this method. Also, where do you get a list of the hundreds of article directory sites to submit your article? From the Internet? Again, sounds easy but this can be a tedious time consuming process of its own.
I promised a solution to save time and effort, and here it is. You need a shortcut to writing and distributing your articles! A tool called an Article Submitter. It is, in fact, the writers most important tool. The software will automatically fill in all of the article parts saving you much time. Most offer automatic or semi-automated directory submission. And, they come with a database of article directory sites that is continually updated. If you have ever tried to compile a list on your own, you know that the database alone is worth much more than the cost of the submitter program! For those who find writing a chore, some of the article submitter programs include software to help you write the article!
When I first started in Ezine article writing I made many mistakes, doing cut and paste manually, and trying to compile my own list of directory sites. Newbie ignorance. The end result was that I spent a lot of time and effort and made very little money. Now, using the right tool for the job, I spend little time, and enjoy clicking on PayDotCom and Clickbank and seeing steady sales.
If you have chosen Ezine articles as the way to drive traffic to your website, I hope this article will have given you some helpful advice. To your success!
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