Part of thoroughly evaluating your market involves conducting keyword research.
Keywords help you define who your customer base really is.
Thankfully, keyword research is a relatively simple process and doesn't take a lot of time to complete. If you know what you're doing, you can research plenty of good keywords for your niche in just a few minutes.
When it comes to keywords, there are head keywords and what are referred to as "long tail keyword phrases".
Head keyword terms are typically shorter phrases such as "weight loss", while tail keywords consist of multiple keywords that describe a market or niche, such as "weight loss strategies for seniors".
For the most part, head keywords are always targeted by a greater number of competition as they are a short-form description of a market, and long tail keyword phrases will generate less traffic, but are much easier to dominate within the search engines.
Savvy marketers focus on long tail keywords and gauge their exposure by a COLLECTIVE count of all traffic generated from multiple long-tail keyword based campaigns.
You will find it much easier to position yourself in the top search engine results if you primarily focus on injecting long tail keywords into your traffic generation strategies.
Consider the fact that it could take you months (and serious cash) to rank for the term "weight loss", however if you set up a dozen different campaigns targeting relevant, long tail keywords including "weight loss after pregnancy", "how to lose weight quickly", or "safe and easy methods of losing weight", you would generate steady traffic from all campaigns (although lower than a single main keyword), collectively giving you MORE exposure than a competitive keyword that you are consistently struggling to rank for much less maintain your position.
You can quickly conduct keyword research for your niche market just by using free online services, including
www.KeyCompete.com
www.WordTracker.com
www.Compete.com
Visit Google Keyword Suggestion Tool:
adwords.google.com/select/KeywordToolExternal
In order to conduct keyword research, you have to begin by entering in what is referred to as a "seed" keyword, which serves as a starting point to your keyword research.
The seed keyword is a short term describing your market, niche or potential products you are considering promoting.
You want to look for keyword phrases that receive at least 300 searches per month according to the keyword research tool that you're using. Each keyword phrase could receive a lot more or a lot less than the tool shows, so keep that in mind as well and use the information and data to gauge the popularity of keywords, rather than a definitive number.
You also need to check to be sure the phrases you're targeting don't have so much competition that they would be extremely difficult to rank for.
Focus on the keywords that have less competition and strike a good balance between traffic and competition first, then you can go after the more competitive phrases later on after your blog is established and has begun to generate consistent traffic from the major search engines.
Wednesday, September 1, 2010
Easily Get More Visitors
Are you a home business owner that is struggling to get more visitors to your website, but just can't seem to figure out which methods to use? There are many different marketing methods that can be used to get traffic.
The more methods you use, the more traffic you will be able to get to your website. Getting visitors to your website is the most important thing you need to do if you are serious about making money and finally having a successful home business.
To help you get started, here are some of the most effective methods that you want to use that will help you get as many visitors as you want to your site.
1. Social networking - This is good for getting traffic to your site, but also for building business relationships that can benefit your business. You can't get on these free sites and just start blatantly advertising.
You want to set up a profile with your business information and website and then get involved in the social site.
The more involved you become, the more people will get curious about you and what you do and the more visitors you will entice to your site with subtle advertising.
2. Article marketing - This is a free method that will effectively bring traffic to your business now and for a long time to come. You want to write an article based on one primary keyword.
Then submit that article to as many articles directories, forums, blogs and other places online that accept articles. The more places you can distribute your article to, the more traffic you will receive.
3. Video marketing - This is a somewhat new method that is becoming very effective for home business owners to use. There are many people that want to get information they need from videos over any other method.
Setting up a video will give them more options for getting the information they want and will help them remember your site, since not every internet business owner is using this method yet.
4. Blogging - This is definitely a method that you want to be using because you can utilize a blog in so many ways to get traffic to your website. With blogs you will be able to post articles, videos, promote products, and get free organic search engine traffic.
Search engines like blogs that are regularly updated with fresh content and you will get better placement from the search engines for updating regularly. You just have to keep your blog updated regularly with quality traffic that is unique.
These methods are all very effective for bringing visitors to any website online. There are many other advertising methods that should also be used, but this will provide you with a great place to start. Just make sure you use as many methods as you can over time because this will help you keep the traffic coming for a long time in the future.
The more methods you use, the more traffic you will be able to get to your website. Getting visitors to your website is the most important thing you need to do if you are serious about making money and finally having a successful home business.
To help you get started, here are some of the most effective methods that you want to use that will help you get as many visitors as you want to your site.
1. Social networking - This is good for getting traffic to your site, but also for building business relationships that can benefit your business. You can't get on these free sites and just start blatantly advertising.
You want to set up a profile with your business information and website and then get involved in the social site.
The more involved you become, the more people will get curious about you and what you do and the more visitors you will entice to your site with subtle advertising.
2. Article marketing - This is a free method that will effectively bring traffic to your business now and for a long time to come. You want to write an article based on one primary keyword.
Then submit that article to as many articles directories, forums, blogs and other places online that accept articles. The more places you can distribute your article to, the more traffic you will receive.
3. Video marketing - This is a somewhat new method that is becoming very effective for home business owners to use. There are many people that want to get information they need from videos over any other method.
Setting up a video will give them more options for getting the information they want and will help them remember your site, since not every internet business owner is using this method yet.
4. Blogging - This is definitely a method that you want to be using because you can utilize a blog in so many ways to get traffic to your website. With blogs you will be able to post articles, videos, promote products, and get free organic search engine traffic.
Search engines like blogs that are regularly updated with fresh content and you will get better placement from the search engines for updating regularly. You just have to keep your blog updated regularly with quality traffic that is unique.
These methods are all very effective for bringing visitors to any website online. There are many other advertising methods that should also be used, but this will provide you with a great place to start. Just make sure you use as many methods as you can over time because this will help you keep the traffic coming for a long time in the future.
Guidelines on SEO
SEO or Search Engine Optimization plays a very big part in the advertising of products and services offered by internet marketing campaigns. Through search engines, marketers can advertise their businesses and get more hits and website visits. Their success is determined by their rank in the dominating search engines in the World Wide Web.
The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.
Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is ìAdvantages of SEOî, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.
The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.
Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains.
There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.
If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO.
The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.
Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is ìAdvantages of SEOî, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.
The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.
Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains.
There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.
If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO.
Sunday, August 1, 2010
Engine Marketing
Today, companies constantly clamor for attention at every parking bench, in every religious magazine, and on every shirt. As Rance Crain, editor-in-chief of Advertising Age, stated: "Advertisers will not be satisfied until their put their mark on every blade of grass." Successful companies and entrepreneurs must make their name known; they must participate in search engine marketing.
Why Is Search Engine Marketing Important?
AOL© is right. America is online. According to 2004 Nielson NetRatings, approximately three-quarters of Americans have internet home access. A 2008 Cone Business study found that 60% of Americans use social media, and that 93% of those users believe a company should have an online presence. As evidenced by the prevalence of popular search engines, companies cannot afford to ignore the online market.
Search Engine Optimization
In order to display relevant listings to consumers, search engines create algorithms, such as Google's PageRank, to classify web pages. Search Engine Optimization (SEO) is a tried-and-true method for escaping the pits of fifth-tier listings and rocketing onto the front page. It is affordable, and properly used, has an impressive ROI (Return on Investment). While specifics are unknown, SEO researchers have pinpointed the primary factors for SEO success.
1) Keywords. Keywords are search terms. When selecting keywords, eliminate broad-based keywords; rather, use pertinent terms. For quite specific results, use long-tail (4 plus words) keyword phrases. Primary keywords should appear with the first paragraph of an article, and secondary keywords, within the first 100 words. Keywords should also appear in the title, headers and subheaders.
2) Links. Links are how web crawlers find and rank web pages. There are three types of links: reciprocal, which pair two web pages; multi-way, which partner three or more; and one-way, which sends one web page to many others - and may be costly. To obtain links, craft relationships with other online businesses, and consider affiliate marketing.
Paid Search Listings
Sites such as Google© and Amazon.com© sponsor paid search listings, where corporations can buy advertisement space and pay the hosts using one of two methods: PPC (pay per click)/CPC (cost per click), or CPA (cost per action), which only requires clients to pay if website visitors commit a certain action (e.g. buy a product). Using PPC/CPC advertisements may increase website traffic, but CPA advertisements lead to higher conversion rates and reduce non-buying visitors.
Customer-Centric Website Building
Customer-centric website building constructs a website with the consumer in mind. Color themes, font choices, site navigability, customer service options and purchasing interfaces all affect the customer experience. Stoney deGeyter, in "Seven Steps to Improving Conversion Rates," instructs, "Don't try to be all things to all people, but instead ... meet the vast majority of your visitor's needs."
Web personalization is the hottest new trend in consumer-centric marketing. It uses visitor demographic information keys (gender, age, interests) to alter website features by visitor. Web personalization has been shown to increase the traffic-conversion rate from an average 2.8% by 70%!
Ditch the magazines, shirts and park benches. Start search engine marketing.
Why Is Search Engine Marketing Important?
AOL© is right. America is online. According to 2004 Nielson NetRatings, approximately three-quarters of Americans have internet home access. A 2008 Cone Business study found that 60% of Americans use social media, and that 93% of those users believe a company should have an online presence. As evidenced by the prevalence of popular search engines, companies cannot afford to ignore the online market.
Search Engine Optimization
In order to display relevant listings to consumers, search engines create algorithms, such as Google's PageRank, to classify web pages. Search Engine Optimization (SEO) is a tried-and-true method for escaping the pits of fifth-tier listings and rocketing onto the front page. It is affordable, and properly used, has an impressive ROI (Return on Investment). While specifics are unknown, SEO researchers have pinpointed the primary factors for SEO success.
1) Keywords. Keywords are search terms. When selecting keywords, eliminate broad-based keywords; rather, use pertinent terms. For quite specific results, use long-tail (4 plus words) keyword phrases. Primary keywords should appear with the first paragraph of an article, and secondary keywords, within the first 100 words. Keywords should also appear in the title, headers and subheaders.
2) Links. Links are how web crawlers find and rank web pages. There are three types of links: reciprocal, which pair two web pages; multi-way, which partner three or more; and one-way, which sends one web page to many others - and may be costly. To obtain links, craft relationships with other online businesses, and consider affiliate marketing.
Paid Search Listings
Sites such as Google© and Amazon.com© sponsor paid search listings, where corporations can buy advertisement space and pay the hosts using one of two methods: PPC (pay per click)/CPC (cost per click), or CPA (cost per action), which only requires clients to pay if website visitors commit a certain action (e.g. buy a product). Using PPC/CPC advertisements may increase website traffic, but CPA advertisements lead to higher conversion rates and reduce non-buying visitors.
Customer-Centric Website Building
Customer-centric website building constructs a website with the consumer in mind. Color themes, font choices, site navigability, customer service options and purchasing interfaces all affect the customer experience. Stoney deGeyter, in "Seven Steps to Improving Conversion Rates," instructs, "Don't try to be all things to all people, but instead ... meet the vast majority of your visitor's needs."
Web personalization is the hottest new trend in consumer-centric marketing. It uses visitor demographic information keys (gender, age, interests) to alter website features by visitor. Web personalization has been shown to increase the traffic-conversion rate from an average 2.8% by 70%!
Ditch the magazines, shirts and park benches. Start search engine marketing.
Used In SEO
Link building is one of the most effective techniques used in SEO or search engine optimization. According to many SEO experts, link building is one of the oldest techniques used in SEO and it will still be the most effective technique because of its diversity.
Many professionals have pointed out that most link building techniques used in SEO were adopted from other forms of Internet marketing, including article marketing, press releases, blogging, as well as PPC and other paid techniques used in SEM (search engine marketing).
Because of its diversity, many professionals such as those from SEO Philippines companies have categorized these techniques to determine its main use in link building. These are organic link buildings techniques and artificial link building techniques. So what are these?
Different types of link building techniques
Organic link building
Organic link building or also known as link bait is a technique used in link building which makes its target viewers to link to their website due to many reasons, such as information, news, humor, tools, widgets, and more particularly with unique content. According to many SEO Philippines experts, this is a very powerful technique if done right. Organic link building include:
Blogging: By blogging information or other unique content, viewers would mostly post a link on their own blog or website.
Article marketing: Similar to blogging, making news and other unique content would normally hook viewers and link to this page.
Social bookmarking and networking: Bookmarking sites such as Digg or social networking sites such as Facebook are popular ways to get a lot of fans and followers which will allow more people to link to a website.
Unique content: Unique content alone is enough to hook viewers to create links pointing to this content.
Artificial link building
Artificial link building is a technique involving manual collection of links compared to organic link building which naturally grows overtime. According to many SEO Philippines specialists, techniques mostly used in this link building method include:
Blog commenting: One of the most widely used techniques in today’s artificial link building techniques.
Forum signature: Forum signatures are also popular ways to get a link, though not as popularly used in today’s modern SEO trends.
Social bookmarking and networking: Aside from organic, this is also a popular way to get a lot of links.
Article submission: Other than article marketing, articles can also generate a link which is the reason why many SEO companies hire their own writers to create articles for link building.
Many professionals have pointed out that most link building techniques used in SEO were adopted from other forms of Internet marketing, including article marketing, press releases, blogging, as well as PPC and other paid techniques used in SEM (search engine marketing).
Because of its diversity, many professionals such as those from SEO Philippines companies have categorized these techniques to determine its main use in link building. These are organic link buildings techniques and artificial link building techniques. So what are these?
Different types of link building techniques
Organic link building
Organic link building or also known as link bait is a technique used in link building which makes its target viewers to link to their website due to many reasons, such as information, news, humor, tools, widgets, and more particularly with unique content. According to many SEO Philippines experts, this is a very powerful technique if done right. Organic link building include:
Blogging: By blogging information or other unique content, viewers would mostly post a link on their own blog or website.
Article marketing: Similar to blogging, making news and other unique content would normally hook viewers and link to this page.
Social bookmarking and networking: Bookmarking sites such as Digg or social networking sites such as Facebook are popular ways to get a lot of fans and followers which will allow more people to link to a website.
Unique content: Unique content alone is enough to hook viewers to create links pointing to this content.
Artificial link building
Artificial link building is a technique involving manual collection of links compared to organic link building which naturally grows overtime. According to many SEO Philippines specialists, techniques mostly used in this link building method include:
Blog commenting: One of the most widely used techniques in today’s artificial link building techniques.
Forum signature: Forum signatures are also popular ways to get a link, though not as popularly used in today’s modern SEO trends.
Social bookmarking and networking: Aside from organic, this is also a popular way to get a lot of links.
Article submission: Other than article marketing, articles can also generate a link which is the reason why many SEO companies hire their own writers to create articles for link building.
Artificial Link
What is link building? Link building is a technique widely used as an Internet marketing strategy to improve the relevance of a website in search engine result pages or SERPS. This technique is also known as one of the main strategy used in SEO or search engine optimization.
Link building involves a number of techniques and methods, and these techniques are categorized between two different techniques known as organic or natural link building techniques and artificial link building techniques.
Organic link building
Organic or natural link building techniques are those methods which involves the natural growth of links to a website without having to do any actual link building. According to many SEO Philippines experts, these techniques are also known as link baits. If done right, it can be a very powerful tool in SEO and link building.
Social bookmarking and networking sites
One of the most effective means used in link building today are social bookmarking and social networking. Social bookmarking mostly involves the use of bookmarking sites such as Digg or StumbleUpon to create artificial links.
However, this technique is also known as a type of natural link building because it can also attract people to link to your site, particularly if they liked your news and voted heavily on it. Similar to social bookmarking, social networking works the same way too, by creating popularity through social networking sites such as Friendster, MySpace, and Facebook.
Blogging
A very straight forward way to get a lot of natural links is starting a blog in which people in your niche would likely link to. Creating unique blog posts and content is one way to get a lot of attention in the market, particularly when people would start linking on it and make news about this special blog.
Free tools and tutorials
Another popular way to get a lot of quality links is to give them free tools which they could use for their own purposes. Free video tutorials are also popular, and most likely link to your website and spread the word.
Artificial link building
Compared to natural link building, artificial link building techniques mostly involves the use of techniques and methods which can be controlled by specialists. This involves the use of blog comments, forum signatures, article submission, and link exchange.
Link exchange
One of the oldest type of link building techniques used in today’s market. It involves making contact to different websites of the same niche and asking if they could link their website to your own, but in exchange, you would also have to link your website to them. According ot many SEO Philippines experts, though not as popular compared in the past, many are still using this technique.
Blog commenting
Other than blogging, blog commenting is also a popular way to gain links by living a comment with link in a blog or any publicly accessible discussion websites such as guesbooks and wikis. However, compared in the past, this technique is slowly loosing its effectiveness particularly because of the nofollow tag that Google have started, which rendered most of these comments ineffective to many search engines.
Link building involves a number of techniques and methods, and these techniques are categorized between two different techniques known as organic or natural link building techniques and artificial link building techniques.
Organic link building
Organic or natural link building techniques are those methods which involves the natural growth of links to a website without having to do any actual link building. According to many SEO Philippines experts, these techniques are also known as link baits. If done right, it can be a very powerful tool in SEO and link building.
Social bookmarking and networking sites
One of the most effective means used in link building today are social bookmarking and social networking. Social bookmarking mostly involves the use of bookmarking sites such as Digg or StumbleUpon to create artificial links.
However, this technique is also known as a type of natural link building because it can also attract people to link to your site, particularly if they liked your news and voted heavily on it. Similar to social bookmarking, social networking works the same way too, by creating popularity through social networking sites such as Friendster, MySpace, and Facebook.
Blogging
A very straight forward way to get a lot of natural links is starting a blog in which people in your niche would likely link to. Creating unique blog posts and content is one way to get a lot of attention in the market, particularly when people would start linking on it and make news about this special blog.
Free tools and tutorials
Another popular way to get a lot of quality links is to give them free tools which they could use for their own purposes. Free video tutorials are also popular, and most likely link to your website and spread the word.
Artificial link building
Compared to natural link building, artificial link building techniques mostly involves the use of techniques and methods which can be controlled by specialists. This involves the use of blog comments, forum signatures, article submission, and link exchange.
Link exchange
One of the oldest type of link building techniques used in today’s market. It involves making contact to different websites of the same niche and asking if they could link their website to your own, but in exchange, you would also have to link your website to them. According ot many SEO Philippines experts, though not as popular compared in the past, many are still using this technique.
Blog commenting
Other than blogging, blog commenting is also a popular way to gain links by living a comment with link in a blog or any publicly accessible discussion websites such as guesbooks and wikis. However, compared in the past, this technique is slowly loosing its effectiveness particularly because of the nofollow tag that Google have started, which rendered most of these comments ineffective to many search engines.
Thursday, July 1, 2010
Search Engine Ranking
Are you trying to learn how to improve search engine ranking, but are not sure the best ways to do this? Then you need to learn the best ways to easily improve your website search engine ranking.
So you can improve your rankings as much as possible you want to be sure and use a combination of these ways. Before you add another method be sure to start with one method and get it working to improve your ranking.
Here are the best ways to use for improving your rankings with the search engines for any type business.
One: Articles - Write articles on one keyword related to your business. The more articles you write using related keywords and the more that you distribute online the higher your search engine rankings will climb.
Plus articles can be used in all of these other ways of improving your rankings so you can use them to your best advantage also.
Two: Start a blog - Start a blog and offer fresh content on it on a regular basis. Search engines love blogs that have fresh content and will give better rankings to these sites over ones that don't update regularly.
Three: Socialize - Use as many social media sites as you can. Add the social sites to your website for others to socialize about your business.
Set up your profile with your business information for the search engines to pick up. Also use articles on these sites. The more you do on these sites the more your rankings will increase.
Four: Search engine optimization - This is a really good way to improve your rankings but you want to be sure you educate yourself on using it effectively. There are a lot of different things involved in SEO and that is why it is important to learn how to do it right.
Now that you know the best ways to use to improve search engine ranking; all that is left is for you to choose the method to start with. Use all of these methods but do it the smart way and use them one at a time until they are working effectively to get your rankings improved or you could quickly find yourself overwhelmed and not going anywhere.
So you can improve your rankings as much as possible you want to be sure and use a combination of these ways. Before you add another method be sure to start with one method and get it working to improve your ranking.
Here are the best ways to use for improving your rankings with the search engines for any type business.
One: Articles - Write articles on one keyword related to your business. The more articles you write using related keywords and the more that you distribute online the higher your search engine rankings will climb.
Plus articles can be used in all of these other ways of improving your rankings so you can use them to your best advantage also.
Two: Start a blog - Start a blog and offer fresh content on it on a regular basis. Search engines love blogs that have fresh content and will give better rankings to these sites over ones that don't update regularly.
Three: Socialize - Use as many social media sites as you can. Add the social sites to your website for others to socialize about your business.
Set up your profile with your business information for the search engines to pick up. Also use articles on these sites. The more you do on these sites the more your rankings will increase.
Four: Search engine optimization - This is a really good way to improve your rankings but you want to be sure you educate yourself on using it effectively. There are a lot of different things involved in SEO and that is why it is important to learn how to do it right.
Now that you know the best ways to use to improve search engine ranking; all that is left is for you to choose the method to start with. Use all of these methods but do it the smart way and use them one at a time until they are working effectively to get your rankings improved or you could quickly find yourself overwhelmed and not going anywhere.
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