In order to be successful with an online business, one must pay attention to important data such as website traffic. There are tools that website owners can use to make changes or assess the statistics on their site in order to remain visible on the search engines. If you are new to internet marketing, then this might sound complicated but you should be pleased to know that you can find user-friendly web stats analyzer tools to easily perform this task.
These web stats are becoming popular nowadays, as increasingly more people are utilizing them to get data for website performance. Since there are many options on the market, it might be difficult to find the most effective program so ensure that you compare the different features. Remember it is your decision to make the right choice for your website statistics management, so conduct a bit of research when selecting your free web stats software.
You can find free software to quickly evaluate all the information on any number of websites and get valuable data automatically in excel format. When you know the statistics for your competitors this will help you to put together a successful strategy. Any action that you take from the information gathered from the present web stats will certainly have a significant net impact on your website and this should boost page views; the time visitors spend on the different pages and eventually the profits and revenue that the site yields.
In case you're not receiving the data to know where you are getting the most web traffic; what keywords are searched for on the search engines; the most popular pages and the average time period visitors spend on each page. Well, this is a good indication that you need to make use of the available tools to monitor traffic. Always remember that if you are selecting a tool that is not delivering quick results, then find an effective one to utilize on your website.
Friday, December 24, 2010
Start-Up Marketing Hacks
You know the expression, "You can't have your cake and eat it too?" It is absolutely terrible. Do you want to know why? Because it is an excuse that subtly lets you off the hook. It lets you stop thinking and problem solving. Whether you choose to believe it or not, you actually can quite often find a win-win and have your cake and eat it - all it takes is the right attitude and determination. Take a look at this:
The cake - Looking like a bigger, well-established, very capable, and highly-professional company.
Eating it too - Not needing to spend a bunch of money or hire unnecessary employees while maintaining the above perception.
In marketing perception is everything. Companies will spend big dollars on their image. So how do you do it with less? Here are a few methods that are so simple they may shock you.
1. Looking big and reputable - In regards to web presence this one is simple. On you internet storefront, in the contact area, offer several email addresses such as sales, marketing, or accounting at your-url.com and have them all filter to your primary email account (joe@joescompany.com). You can setup all of these features easily through your web hosting service.
Why is this a great idea? It gives the perception of a small business having departments and employees without the high costs of having them
Next question - is it unethical? Let me ask you another question. Is advertising a 3% discount on cash sales unethical? Think about it. It isn't really a discount, but rather a backwards way of accounting for the processing costs of credit cards which is generally between 2-3%. It's a matter of perception, and retailers do this to you every day. They will first raise their prices and then issue a sale bringing the product back to nearly the same price. Perception is ridiculously important in marketing.
Bonus: Another way to look bigger? Get several authors for your content. The bigger the names you can get, the better.
2. Fax number - While I would argue that faxes are becoming outdated and inefficient, having a fax number still gives off an air of professionalism. The solution to having a physical machine and fax line? An absolutely free fax number that requires only your email address. The online service, eFax, offers such a great service with a couple small stipulations; you can only receive faxes, and you cannot choose the number, which is all you really need to satisfy your perception needs.
How does it work? When a company sends a fax to your "number" it is immediately forwarded to your email account where you can open it with the free software given to you.
Now you are probably wondering what exactly do you do if the company needs documents from you. Simple - you tell them that email is the easiest, most confidential and secure way to go about it, or suggest one of the many other online methods of collaboration and voila! You have a professional appearance and a more efficient paperless system for your business. Or if you are hard-up for sending a fax, there are many free, granted highly limited, fax services easily found through Google or Yahoo!
3. One number to rule them all - Google Voice (GV) has recently released yet another fantastic feature for its users. By obtaining a completely free GV phone number (which can be a number from anywhere in the U.S.) a user has access to a ton of helpful features that can easily add to your professional repertoire. Some of these features are as follows
One number - probably the best feature, GV gives you a separate number, which for our purposes can be your business number, and lets you forward your calls to as many of your phones as you want. Or if you want to be more technological you can even customize where it rings and doesn't ring depending on who is calling. Conference calls - Want to do a five-way conference call on Monday? You can do it easily with Google voice. Pair it with a Skype number for even easier access. Just give your callers your number and a time and you are good to go. Personalized greetings - GV allows you to organize your contacts into groups, and you can give each group (or individual) a personalized meeting. Want to make that big client of yours feel special? Customize their voicemail. Contact management - get rid of your Rolodex. Enter it into Google and access it from anywhere in the world. You can even do searches on your contacts (or the notes you have for them - helpful for salespeople) to save large amounts of time. Voicemail transcription - Along with being able to customize your greetings, google will also do a great job of transcribing your voicemails and forwarding them on to your email or cell phone for quick, easy access. Call recording - Need to record that meeting regarding the year's new sales contract? No problem. Just be sure to adhere to Google's rules and restrictions for legality sake. International calling - Google offers very competitive rates in the 10¢/minute and under range. SMS - Google does texting! No support for media texts as of yet. Screen or block callers - want to focus your time? Screen your calls, or better yet just block those numbers that you know won't benefit you. Mobile App - Take GV with you anywhere. It fits your hectic lifestyle. Use it in conjunction with an 800 number - and save your clients some money.
Google voice is so versatile it can make any small business person seem more professional. Sometimes it is just hard to believe what Google offers us for free.
4. Professional Looking Photos - There are two great resources for this one. One is free and the other affordable. Both are royalty-free. Pick your poison. First up is Stock.XCHNG. Stock.XCHNG is a free stock photography site offering thousands upon thousands of high quality work. iStockphoto is its big brother and will deliver even better photography for reasonable prices. Forget hiring professional photographers. They are right at your fingertips!
Man, having your cake AND eating? Feels pretty good if you ask me. If you want to look like you are beyond just being one of the million start-ups out there today as you strive for success, use these three tools to change the look and feel of your business and meet your bootstrapping goals.
Shawn is an internet marketing and personal finance specialist, and co-founder of BeUnemployable.com, a site designed to challenge people to think less like "employees" and more like those who can change the world around them for the better. Along with his business partner, Ben, the Unemployable Brothers seek to educate others in entrepreneurship, personal finance, travel and lifestyle design. Redefine Normal - Be Unemployable.
The cake - Looking like a bigger, well-established, very capable, and highly-professional company.
Eating it too - Not needing to spend a bunch of money or hire unnecessary employees while maintaining the above perception.
In marketing perception is everything. Companies will spend big dollars on their image. So how do you do it with less? Here are a few methods that are so simple they may shock you.
1. Looking big and reputable - In regards to web presence this one is simple. On you internet storefront, in the contact area, offer several email addresses such as sales, marketing, or accounting at your-url.com and have them all filter to your primary email account (joe@joescompany.com). You can setup all of these features easily through your web hosting service.
Why is this a great idea? It gives the perception of a small business having departments and employees without the high costs of having them
Next question - is it unethical? Let me ask you another question. Is advertising a 3% discount on cash sales unethical? Think about it. It isn't really a discount, but rather a backwards way of accounting for the processing costs of credit cards which is generally between 2-3%. It's a matter of perception, and retailers do this to you every day. They will first raise their prices and then issue a sale bringing the product back to nearly the same price. Perception is ridiculously important in marketing.
Bonus: Another way to look bigger? Get several authors for your content. The bigger the names you can get, the better.
2. Fax number - While I would argue that faxes are becoming outdated and inefficient, having a fax number still gives off an air of professionalism. The solution to having a physical machine and fax line? An absolutely free fax number that requires only your email address. The online service, eFax, offers such a great service with a couple small stipulations; you can only receive faxes, and you cannot choose the number, which is all you really need to satisfy your perception needs.
How does it work? When a company sends a fax to your "number" it is immediately forwarded to your email account where you can open it with the free software given to you.
Now you are probably wondering what exactly do you do if the company needs documents from you. Simple - you tell them that email is the easiest, most confidential and secure way to go about it, or suggest one of the many other online methods of collaboration and voila! You have a professional appearance and a more efficient paperless system for your business. Or if you are hard-up for sending a fax, there are many free, granted highly limited, fax services easily found through Google or Yahoo!
3. One number to rule them all - Google Voice (GV) has recently released yet another fantastic feature for its users. By obtaining a completely free GV phone number (which can be a number from anywhere in the U.S.) a user has access to a ton of helpful features that can easily add to your professional repertoire. Some of these features are as follows
One number - probably the best feature, GV gives you a separate number, which for our purposes can be your business number, and lets you forward your calls to as many of your phones as you want. Or if you want to be more technological you can even customize where it rings and doesn't ring depending on who is calling. Conference calls - Want to do a five-way conference call on Monday? You can do it easily with Google voice. Pair it with a Skype number for even easier access. Just give your callers your number and a time and you are good to go. Personalized greetings - GV allows you to organize your contacts into groups, and you can give each group (or individual) a personalized meeting. Want to make that big client of yours feel special? Customize their voicemail. Contact management - get rid of your Rolodex. Enter it into Google and access it from anywhere in the world. You can even do searches on your contacts (or the notes you have for them - helpful for salespeople) to save large amounts of time. Voicemail transcription - Along with being able to customize your greetings, google will also do a great job of transcribing your voicemails and forwarding them on to your email or cell phone for quick, easy access. Call recording - Need to record that meeting regarding the year's new sales contract? No problem. Just be sure to adhere to Google's rules and restrictions for legality sake. International calling - Google offers very competitive rates in the 10¢/minute and under range. SMS - Google does texting! No support for media texts as of yet. Screen or block callers - want to focus your time? Screen your calls, or better yet just block those numbers that you know won't benefit you. Mobile App - Take GV with you anywhere. It fits your hectic lifestyle. Use it in conjunction with an 800 number - and save your clients some money.
Google voice is so versatile it can make any small business person seem more professional. Sometimes it is just hard to believe what Google offers us for free.
4. Professional Looking Photos - There are two great resources for this one. One is free and the other affordable. Both are royalty-free. Pick your poison. First up is Stock.XCHNG. Stock.XCHNG is a free stock photography site offering thousands upon thousands of high quality work. iStockphoto is its big brother and will deliver even better photography for reasonable prices. Forget hiring professional photographers. They are right at your fingertips!
Man, having your cake AND eating? Feels pretty good if you ask me. If you want to look like you are beyond just being one of the million start-ups out there today as you strive for success, use these three tools to change the look and feel of your business and meet your bootstrapping goals.
Shawn is an internet marketing and personal finance specialist, and co-founder of BeUnemployable.com, a site designed to challenge people to think less like "employees" and more like those who can change the world around them for the better. Along with his business partner, Ben, the Unemployable Brothers seek to educate others in entrepreneurship, personal finance, travel and lifestyle design. Redefine Normal - Be Unemployable.
Increase Sales
If you're running an online shop or are involved into an affiliate program, then you must already know about various means of advertising and increasing your sales. You can use paid and free advertising, you can advertise by writing articles or blog posts about your products or services, or you can exchange links with other websites.
There is, however, one more way to increase your sales - by using games. Video games are extremely popular now, there are lots of developing companies around the world, so you can order a unique game that will answer your specific needs and bring you more customers.
Let's see how a game can help you increase sales.
1. In-game ads
Any game can contain direct ads of your products or services. They can be incorporated into the game setting, or just pop up at the loading screens. Even the easiest flash game has plenty of opportunities of inserting ads, and professional developers will surely find the best way to do it without annoying players.
2. Including your products or services into a game
Products that you sell can be a part of a game also. They can be just placed around on key positions or even be interacted with. For example, if you sell jewelery, you can order a flash game about collecting treasures and gems, or finding matching jewelery for different outfits. The main thing is to create a game where the products or services that you sell will be shown in a good, attractive atmosphere.
3. Including the process of creating your goods into a game
A game can be based on a process of making your goods or providing your services. This process may be included either to the main game, or to some mini-game within it. This will help you to spark players' interest in your products or services, and once again demonstrate them from a good side.
4. Education and information
A game is a fine way to let people know more about your goods or services. Many games inform people of various things, and then allow them to apply the new knowledge and receive an in-game reward for it. This is much easier than reading texts and memorizing facts from them, and much more engaging than simply watching videos. Information can be delivered to the player in several ways, depending on what you're selling. A specialist from a game developing company will most surely find the best way to do it.
5. Humor
You don't have to always be totally serious about your products or services. Sometimes a good joke, gag or a funny in-game situation will be remembered for years and shared with many people, so don't be afraid to introduce some jokes about your business.
Even though casual and flash games are quite affordable today, it will be wise to order them from professionals. Otherwise they may end up to be not that effective as you expected, and you will lose your trust in this modern sand very effective advertising tool.
There is, however, one more way to increase your sales - by using games. Video games are extremely popular now, there are lots of developing companies around the world, so you can order a unique game that will answer your specific needs and bring you more customers.
Let's see how a game can help you increase sales.
1. In-game ads
Any game can contain direct ads of your products or services. They can be incorporated into the game setting, or just pop up at the loading screens. Even the easiest flash game has plenty of opportunities of inserting ads, and professional developers will surely find the best way to do it without annoying players.
2. Including your products or services into a game
Products that you sell can be a part of a game also. They can be just placed around on key positions or even be interacted with. For example, if you sell jewelery, you can order a flash game about collecting treasures and gems, or finding matching jewelery for different outfits. The main thing is to create a game where the products or services that you sell will be shown in a good, attractive atmosphere.
3. Including the process of creating your goods into a game
A game can be based on a process of making your goods or providing your services. This process may be included either to the main game, or to some mini-game within it. This will help you to spark players' interest in your products or services, and once again demonstrate them from a good side.
4. Education and information
A game is a fine way to let people know more about your goods or services. Many games inform people of various things, and then allow them to apply the new knowledge and receive an in-game reward for it. This is much easier than reading texts and memorizing facts from them, and much more engaging than simply watching videos. Information can be delivered to the player in several ways, depending on what you're selling. A specialist from a game developing company will most surely find the best way to do it.
5. Humor
You don't have to always be totally serious about your products or services. Sometimes a good joke, gag or a funny in-game situation will be remembered for years and shared with many people, so don't be afraid to introduce some jokes about your business.
Even though casual and flash games are quite affordable today, it will be wise to order them from professionals. Otherwise they may end up to be not that effective as you expected, and you will lose your trust in this modern sand very effective advertising tool.
Saturday, November 27, 2010
Content Syndication
Building your internet marketing resources is vital, particularly while attempting to steer more traffic to your blogs, boost your newsletter subscribers and also increase your earnings. Among your best marketing tactics ought to now be content syndication.This could be a novel concept to you, but now is without doubt the time for you to discover and develop the power of content syndication.
Syndication benefits both the website pages providing information as well as other websites featuring it. With the receiving site, content syndication is an effective way of adding increased depth and relevancy of information to its web pages, which makes it more attractive to visitors. For the transmitting site, syndication drives publicity across many online platforms. This activates additional traffic for the transmitting site - thereby making syndication essentially a free and easy form of advertisement.
Content syndication is in actual fact a clever web advertising strategy because you grant permission for your copyrighted content to be posted on other people's sites. One of the most commonly used measures for content syndication on the web is by means of article directories. There you are likely to submit your article which has a link or two to your site in it. Others who are trying to find good content for their own site can utilize that article provided that they leave your link within it.
One more approach to content syndication is to establish accounts with the assorted Web 2.0 sites and post your material to them. This process, though, can be quite time consuming if you are looking to post your material on more than a few websites. One may outsource it, obviously, however if you happen to pay by the hour, it may become fairly expensive because it will likely be simply as time consuming for the employee you hire.
The benefits of content syndication to your site are great, however. You can efficiently increase your visitors to your website; improve the number of subscribers to your list; improve your sales and profit; boost your presence, authority and name; and raise your rankings in the search engines. Content syndication is effective to help you achieve your advertising objectives.
Content syndication will no doubt boost your traffic by extending the reach of your content. After they notice and benefit from your work elsewhere, they will obviously want to examine more of what you have to say and therefore will click through the link to go to your website. Whilst they are there, they will see more of your excellent material that will lead to an expansion in subscribers and then sales.
Naturally, with each piece of content syndicated, you gain an additional backlink to your site. These backlinks are like votes, telling the search engines that visitors like your blog. This leads to increasing your search engine rankings and also, because of the content you have out there, you earn credibility and authority in the eyes of the visitor.
If you like the concept of content syndication as a web advertising strategy, you will be delighted to know that now the entire process can be automated, thereby making your website creation a more time- efficient and successful exercise.
Syndication benefits both the website pages providing information as well as other websites featuring it. With the receiving site, content syndication is an effective way of adding increased depth and relevancy of information to its web pages, which makes it more attractive to visitors. For the transmitting site, syndication drives publicity across many online platforms. This activates additional traffic for the transmitting site - thereby making syndication essentially a free and easy form of advertisement.
Content syndication is in actual fact a clever web advertising strategy because you grant permission for your copyrighted content to be posted on other people's sites. One of the most commonly used measures for content syndication on the web is by means of article directories. There you are likely to submit your article which has a link or two to your site in it. Others who are trying to find good content for their own site can utilize that article provided that they leave your link within it.
One more approach to content syndication is to establish accounts with the assorted Web 2.0 sites and post your material to them. This process, though, can be quite time consuming if you are looking to post your material on more than a few websites. One may outsource it, obviously, however if you happen to pay by the hour, it may become fairly expensive because it will likely be simply as time consuming for the employee you hire.
The benefits of content syndication to your site are great, however. You can efficiently increase your visitors to your website; improve the number of subscribers to your list; improve your sales and profit; boost your presence, authority and name; and raise your rankings in the search engines. Content syndication is effective to help you achieve your advertising objectives.
Content syndication will no doubt boost your traffic by extending the reach of your content. After they notice and benefit from your work elsewhere, they will obviously want to examine more of what you have to say and therefore will click through the link to go to your website. Whilst they are there, they will see more of your excellent material that will lead to an expansion in subscribers and then sales.
Naturally, with each piece of content syndicated, you gain an additional backlink to your site. These backlinks are like votes, telling the search engines that visitors like your blog. This leads to increasing your search engine rankings and also, because of the content you have out there, you earn credibility and authority in the eyes of the visitor.
If you like the concept of content syndication as a web advertising strategy, you will be delighted to know that now the entire process can be automated, thereby making your website creation a more time- efficient and successful exercise.
Economic Storm
Nothing can be more depressing than a recession stricken business. Not only do you experience low sales, but suffer the stress of going broke and losing everything altogether. When the global economy is down, the stiffer competition is. If your business isn't feeling the impact of recession today, that is good news. But if you are foraging for ways to recover from your loss today, there are several ways you can do to stay afloat the competition. And one of them is by creating eye-catching and forceful marketing materials. Such materials can include custom business cards, brochures, and posters. These printed materials provide a good way to get your message to your customers at the easiest and most cost effective manner.
But how do you create exceptionally inviting materials? Here are ways to do that:
Provide free items.
People love freebies even if they are only simple pens or umbrellas. So, why not offer free items or information in your brochures or posters to get people to notice you. You can add an image of the free item you are giving away to convince people that it is for real. You can also add a testimonial to show how serious you are with your campaign.
Use different marketing avenues.
Do not just focus on one tool to promote your products or services. If you are already using custom business card printing, consider using flyers, post cards, and greeting cards as well. You can also try emails or newsletter to reach your target customers. Keep in mind that different people have different ways of accepting information given through different form of media, so make sure you use every marketing avenue possible.
Deliver your message clearly.
When people do not understand your message during the first few seconds of reading your material, they are likely to trash it and go on to the next enterprise. So, to convince your prospects that you are the business to trust, make sure to deliver your message clearly and concisely.
Use testimonials.
It would be to your best interest to include testimonials from previous clients to show how they were able to get measurable results. This would tell your target customers that if you were able to meet other's need, then you can do the same for them.
Partner with other companies.
This means that you tie up with businesses that are not your direct competitor. By doing so, you get access to other customers who might be interested in your products and services. Pairing up with companies will also reduce your expenses in promotional activities such as trade shows and conferences. Do not forget to offer free referral to the company you tie up to compensate for the publicity that they will provide you.
The recent economic downturn hit the business sector the most. Many have gone broke and closed down completely as a result of this event. But there is no reason to lose hope. The tips mentioned above will help you overcome the financial storm easily and effectively. They offer practical marketing advice that helps you reach your customers better and much faster.
There are actually endless ways you can do with your marketing materials to survive the difficulty. Just be resourceful and don't be afraid to use your creativity to your advantage.
But how do you create exceptionally inviting materials? Here are ways to do that:
Provide free items.
People love freebies even if they are only simple pens or umbrellas. So, why not offer free items or information in your brochures or posters to get people to notice you. You can add an image of the free item you are giving away to convince people that it is for real. You can also add a testimonial to show how serious you are with your campaign.
Use different marketing avenues.
Do not just focus on one tool to promote your products or services. If you are already using custom business card printing, consider using flyers, post cards, and greeting cards as well. You can also try emails or newsletter to reach your target customers. Keep in mind that different people have different ways of accepting information given through different form of media, so make sure you use every marketing avenue possible.
Deliver your message clearly.
When people do not understand your message during the first few seconds of reading your material, they are likely to trash it and go on to the next enterprise. So, to convince your prospects that you are the business to trust, make sure to deliver your message clearly and concisely.
Use testimonials.
It would be to your best interest to include testimonials from previous clients to show how they were able to get measurable results. This would tell your target customers that if you were able to meet other's need, then you can do the same for them.
Partner with other companies.
This means that you tie up with businesses that are not your direct competitor. By doing so, you get access to other customers who might be interested in your products and services. Pairing up with companies will also reduce your expenses in promotional activities such as trade shows and conferences. Do not forget to offer free referral to the company you tie up to compensate for the publicity that they will provide you.
The recent economic downturn hit the business sector the most. Many have gone broke and closed down completely as a result of this event. But there is no reason to lose hope. The tips mentioned above will help you overcome the financial storm easily and effectively. They offer practical marketing advice that helps you reach your customers better and much faster.
There are actually endless ways you can do with your marketing materials to survive the difficulty. Just be resourceful and don't be afraid to use your creativity to your advantage.
Brochures
It is not easy making an advertising material, much more make that material last for a long time. It's important to remember that people's interests change constantly, and that makes it more difficult to get remembered in the market. Some businesses stop at enhancing their ads once they know that they have acquired their target market, but other constantly find ways to improve their ads to keep current customers interested and continuously gain new customers. With memorable ads, you can easily get an edge in the market and stay on top of the competition.
There are actually several types of materials with which you can create your memorable ad and among the mostly used material are brochures. Essentially, a brochure contains information about your business and your products or services. It presents a detailed and colorful illustration of your offerings in such a way that they are easy to remember.
There are brochure templates available today if you are not familiar with how to design a good brochure. You can download them in the Internet or ask your printer to provide you one. One advantage of brochures is that they are cost effective to produce. Unlike television or radio ads, brochures do not cost much and stays with the customers for a long time. They can be kept in the drawer or left in table tops for future use. If you are just starting your business, you may want to take advantage of the marketing benefits brochures provide.
There are different types of brochures available for use today: direct mail, sales, sales support, and leave-behind brochures.
Direct mail brochures.
These are the brochures you attach to your mails. For instance, if you have sales letters to send out, it may be best to include your brochure in the mail package. Brochures contain images of the products or services you offer making it much easier for recipients to get enticed to buy from you.
Sales brochures.
These are the brochures you find in a rack in places where people frequent. While standing in line to get checked in you find a rack of brochures, you take one, and keep it for future reference. Sales brochures are actually placed in locations where a sale is likely to originate.
Sales support brochures.
These brochures are often used to aid you or your salesperson in delivering the sales pitch. They usually have huge headlines, photos, and pages to make the explanation process much easier and clearer.
Leave-behind brochures.
These are the brochures you leave behind with your target customer. This type of brochure has to have complete description of your products and make a lasting impression to your customers.
All these brochures can be designed in different folds such as bi-fold, tri-fold, and the z-fold. Just make sure to choose the right paper weight, size, and finish to ensure you are creating an attractive, bold, and memorable brochure printing. You can also choose black and white or full color printing depending on the look you want. If you are on a limited budget, stick with black and white and move to full color printing when your budget permits.
Once created professionally and compellingly, your brochures will give you the exposure you need and help keep you memorable to customers. So, get started in your own brochure printing today.
There are actually several types of materials with which you can create your memorable ad and among the mostly used material are brochures. Essentially, a brochure contains information about your business and your products or services. It presents a detailed and colorful illustration of your offerings in such a way that they are easy to remember.
There are brochure templates available today if you are not familiar with how to design a good brochure. You can download them in the Internet or ask your printer to provide you one. One advantage of brochures is that they are cost effective to produce. Unlike television or radio ads, brochures do not cost much and stays with the customers for a long time. They can be kept in the drawer or left in table tops for future use. If you are just starting your business, you may want to take advantage of the marketing benefits brochures provide.
There are different types of brochures available for use today: direct mail, sales, sales support, and leave-behind brochures.
Direct mail brochures.
These are the brochures you attach to your mails. For instance, if you have sales letters to send out, it may be best to include your brochure in the mail package. Brochures contain images of the products or services you offer making it much easier for recipients to get enticed to buy from you.
Sales brochures.
These are the brochures you find in a rack in places where people frequent. While standing in line to get checked in you find a rack of brochures, you take one, and keep it for future reference. Sales brochures are actually placed in locations where a sale is likely to originate.
Sales support brochures.
These brochures are often used to aid you or your salesperson in delivering the sales pitch. They usually have huge headlines, photos, and pages to make the explanation process much easier and clearer.
Leave-behind brochures.
These are the brochures you leave behind with your target customer. This type of brochure has to have complete description of your products and make a lasting impression to your customers.
All these brochures can be designed in different folds such as bi-fold, tri-fold, and the z-fold. Just make sure to choose the right paper weight, size, and finish to ensure you are creating an attractive, bold, and memorable brochure printing. You can also choose black and white or full color printing depending on the look you want. If you are on a limited budget, stick with black and white and move to full color printing when your budget permits.
Once created professionally and compellingly, your brochures will give you the exposure you need and help keep you memorable to customers. So, get started in your own brochure printing today.
Wednesday, September 1, 2010
Targeted Keywords
Part of thoroughly evaluating your market involves conducting keyword research.
Keywords help you define who your customer base really is.
Thankfully, keyword research is a relatively simple process and doesn't take a lot of time to complete. If you know what you're doing, you can research plenty of good keywords for your niche in just a few minutes.
When it comes to keywords, there are head keywords and what are referred to as "long tail keyword phrases".
Head keyword terms are typically shorter phrases such as "weight loss", while tail keywords consist of multiple keywords that describe a market or niche, such as "weight loss strategies for seniors".
For the most part, head keywords are always targeted by a greater number of competition as they are a short-form description of a market, and long tail keyword phrases will generate less traffic, but are much easier to dominate within the search engines.
Savvy marketers focus on long tail keywords and gauge their exposure by a COLLECTIVE count of all traffic generated from multiple long-tail keyword based campaigns.
You will find it much easier to position yourself in the top search engine results if you primarily focus on injecting long tail keywords into your traffic generation strategies.
Consider the fact that it could take you months (and serious cash) to rank for the term "weight loss", however if you set up a dozen different campaigns targeting relevant, long tail keywords including "weight loss after pregnancy", "how to lose weight quickly", or "safe and easy methods of losing weight", you would generate steady traffic from all campaigns (although lower than a single main keyword), collectively giving you MORE exposure than a competitive keyword that you are consistently struggling to rank for much less maintain your position.
You can quickly conduct keyword research for your niche market just by using free online services, including
www.KeyCompete.com
www.WordTracker.com
www.Compete.com
Visit Google Keyword Suggestion Tool:
adwords.google.com/select/KeywordToolExternal
In order to conduct keyword research, you have to begin by entering in what is referred to as a "seed" keyword, which serves as a starting point to your keyword research.
The seed keyword is a short term describing your market, niche or potential products you are considering promoting.
You want to look for keyword phrases that receive at least 300 searches per month according to the keyword research tool that you're using. Each keyword phrase could receive a lot more or a lot less than the tool shows, so keep that in mind as well and use the information and data to gauge the popularity of keywords, rather than a definitive number.
You also need to check to be sure the phrases you're targeting don't have so much competition that they would be extremely difficult to rank for.
Focus on the keywords that have less competition and strike a good balance between traffic and competition first, then you can go after the more competitive phrases later on after your blog is established and has begun to generate consistent traffic from the major search engines.
Keywords help you define who your customer base really is.
Thankfully, keyword research is a relatively simple process and doesn't take a lot of time to complete. If you know what you're doing, you can research plenty of good keywords for your niche in just a few minutes.
When it comes to keywords, there are head keywords and what are referred to as "long tail keyword phrases".
Head keyword terms are typically shorter phrases such as "weight loss", while tail keywords consist of multiple keywords that describe a market or niche, such as "weight loss strategies for seniors".
For the most part, head keywords are always targeted by a greater number of competition as they are a short-form description of a market, and long tail keyword phrases will generate less traffic, but are much easier to dominate within the search engines.
Savvy marketers focus on long tail keywords and gauge their exposure by a COLLECTIVE count of all traffic generated from multiple long-tail keyword based campaigns.
You will find it much easier to position yourself in the top search engine results if you primarily focus on injecting long tail keywords into your traffic generation strategies.
Consider the fact that it could take you months (and serious cash) to rank for the term "weight loss", however if you set up a dozen different campaigns targeting relevant, long tail keywords including "weight loss after pregnancy", "how to lose weight quickly", or "safe and easy methods of losing weight", you would generate steady traffic from all campaigns (although lower than a single main keyword), collectively giving you MORE exposure than a competitive keyword that you are consistently struggling to rank for much less maintain your position.
You can quickly conduct keyword research for your niche market just by using free online services, including
www.KeyCompete.com
www.WordTracker.com
www.Compete.com
Visit Google Keyword Suggestion Tool:
adwords.google.com/select/KeywordToolExternal
In order to conduct keyword research, you have to begin by entering in what is referred to as a "seed" keyword, which serves as a starting point to your keyword research.
The seed keyword is a short term describing your market, niche or potential products you are considering promoting.
You want to look for keyword phrases that receive at least 300 searches per month according to the keyword research tool that you're using. Each keyword phrase could receive a lot more or a lot less than the tool shows, so keep that in mind as well and use the information and data to gauge the popularity of keywords, rather than a definitive number.
You also need to check to be sure the phrases you're targeting don't have so much competition that they would be extremely difficult to rank for.
Focus on the keywords that have less competition and strike a good balance between traffic and competition first, then you can go after the more competitive phrases later on after your blog is established and has begun to generate consistent traffic from the major search engines.
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