Part of thoroughly evaluating your market involves conducting keyword research.
Keywords help you define who your customer base really is.
Thankfully, keyword research is a relatively simple process and doesn't take a lot of time to complete. If you know what you're doing, you can research plenty of good keywords for your niche in just a few minutes.
When it comes to keywords, there are head keywords and what are referred to as "long tail keyword phrases".
Head keyword terms are typically shorter phrases such as "weight loss", while tail keywords consist of multiple keywords that describe a market or niche, such as "weight loss strategies for seniors".
For the most part, head keywords are always targeted by a greater number of competition as they are a short-form description of a market, and long tail keyword phrases will generate less traffic, but are much easier to dominate within the search engines.
Savvy marketers focus on long tail keywords and gauge their exposure by a COLLECTIVE count of all traffic generated from multiple long-tail keyword based campaigns.
You will find it much easier to position yourself in the top search engine results if you primarily focus on injecting long tail keywords into your traffic generation strategies.
Consider the fact that it could take you months (and serious cash) to rank for the term "weight loss", however if you set up a dozen different campaigns targeting relevant, long tail keywords including "weight loss after pregnancy", "how to lose weight quickly", or "safe and easy methods of losing weight", you would generate steady traffic from all campaigns (although lower than a single main keyword), collectively giving you MORE exposure than a competitive keyword that you are consistently struggling to rank for much less maintain your position.
You can quickly conduct keyword research for your niche market just by using free online services, including
www.KeyCompete.com
www.WordTracker.com
www.Compete.com
Visit Google Keyword Suggestion Tool:
adwords.google.com/select/KeywordToolExternal
In order to conduct keyword research, you have to begin by entering in what is referred to as a "seed" keyword, which serves as a starting point to your keyword research.
The seed keyword is a short term describing your market, niche or potential products you are considering promoting.
You want to look for keyword phrases that receive at least 300 searches per month according to the keyword research tool that you're using. Each keyword phrase could receive a lot more or a lot less than the tool shows, so keep that in mind as well and use the information and data to gauge the popularity of keywords, rather than a definitive number.
You also need to check to be sure the phrases you're targeting don't have so much competition that they would be extremely difficult to rank for.
Focus on the keywords that have less competition and strike a good balance between traffic and competition first, then you can go after the more competitive phrases later on after your blog is established and has begun to generate consistent traffic from the major search engines.
Wednesday, September 1, 2010
Easily Get More Visitors
Are you a home business owner that is struggling to get more visitors to your website, but just can't seem to figure out which methods to use? There are many different marketing methods that can be used to get traffic.
The more methods you use, the more traffic you will be able to get to your website. Getting visitors to your website is the most important thing you need to do if you are serious about making money and finally having a successful home business.
To help you get started, here are some of the most effective methods that you want to use that will help you get as many visitors as you want to your site.
1. Social networking - This is good for getting traffic to your site, but also for building business relationships that can benefit your business. You can't get on these free sites and just start blatantly advertising.
You want to set up a profile with your business information and website and then get involved in the social site.
The more involved you become, the more people will get curious about you and what you do and the more visitors you will entice to your site with subtle advertising.
2. Article marketing - This is a free method that will effectively bring traffic to your business now and for a long time to come. You want to write an article based on one primary keyword.
Then submit that article to as many articles directories, forums, blogs and other places online that accept articles. The more places you can distribute your article to, the more traffic you will receive.
3. Video marketing - This is a somewhat new method that is becoming very effective for home business owners to use. There are many people that want to get information they need from videos over any other method.
Setting up a video will give them more options for getting the information they want and will help them remember your site, since not every internet business owner is using this method yet.
4. Blogging - This is definitely a method that you want to be using because you can utilize a blog in so many ways to get traffic to your website. With blogs you will be able to post articles, videos, promote products, and get free organic search engine traffic.
Search engines like blogs that are regularly updated with fresh content and you will get better placement from the search engines for updating regularly. You just have to keep your blog updated regularly with quality traffic that is unique.
These methods are all very effective for bringing visitors to any website online. There are many other advertising methods that should also be used, but this will provide you with a great place to start. Just make sure you use as many methods as you can over time because this will help you keep the traffic coming for a long time in the future.
The more methods you use, the more traffic you will be able to get to your website. Getting visitors to your website is the most important thing you need to do if you are serious about making money and finally having a successful home business.
To help you get started, here are some of the most effective methods that you want to use that will help you get as many visitors as you want to your site.
1. Social networking - This is good for getting traffic to your site, but also for building business relationships that can benefit your business. You can't get on these free sites and just start blatantly advertising.
You want to set up a profile with your business information and website and then get involved in the social site.
The more involved you become, the more people will get curious about you and what you do and the more visitors you will entice to your site with subtle advertising.
2. Article marketing - This is a free method that will effectively bring traffic to your business now and for a long time to come. You want to write an article based on one primary keyword.
Then submit that article to as many articles directories, forums, blogs and other places online that accept articles. The more places you can distribute your article to, the more traffic you will receive.
3. Video marketing - This is a somewhat new method that is becoming very effective for home business owners to use. There are many people that want to get information they need from videos over any other method.
Setting up a video will give them more options for getting the information they want and will help them remember your site, since not every internet business owner is using this method yet.
4. Blogging - This is definitely a method that you want to be using because you can utilize a blog in so many ways to get traffic to your website. With blogs you will be able to post articles, videos, promote products, and get free organic search engine traffic.
Search engines like blogs that are regularly updated with fresh content and you will get better placement from the search engines for updating regularly. You just have to keep your blog updated regularly with quality traffic that is unique.
These methods are all very effective for bringing visitors to any website online. There are many other advertising methods that should also be used, but this will provide you with a great place to start. Just make sure you use as many methods as you can over time because this will help you keep the traffic coming for a long time in the future.
Guidelines on SEO
SEO or Search Engine Optimization plays a very big part in the advertising of products and services offered by internet marketing campaigns. Through search engines, marketers can advertise their businesses and get more hits and website visits. Their success is determined by their rank in the dominating search engines in the World Wide Web.
The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.
Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is ìAdvantages of SEOî, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.
The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.
Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains.
There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.
If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO.
The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.
Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is ìAdvantages of SEOî, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.
The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.
Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains.
There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.
If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO.
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