Search Engine

Basically, SEO is the process of making a website more visible and relevant to the search engines; to the end that such website can be displayed on the search result, thereby increasing traffic to the site. The major search engines include Google, Yahoo and MSN.

What is Required for Websites to Get into Search Engines

No fee is required for your website to be visible to search engines such as Google, Yahoo and MSN. For Google, it is required of your website to consider and stick by the rules and guidelines of search engines for inclusion. Some people erroneously think that the ranking of websites by search engine is dependent on the quality of incoming links from other websites to a website, as well as other numerous metrics. However, search engine like Google see a link from a web page to another web page as a vote for the page which the link directs to.

If the content on your website is of good quality and original, this will increase your chances of attracting quality links. But a situation where your content is not original (a copy from another site), it will be difficult to generate links. Where you have a valuable content on your website, you can get to authority websites to know about your site. Authority websites are the well known figures in internet business/marketing; getting them to link to your site means a quality inbound link for your site.

Visibility of your website will also require that search engines recognize a link to be link and not something else. Links can be created not to be recognized by search engines. Your site is found by search engines via the link of other websites to it. It is also possible to directly submit your site to a choice search engine. Now, if every page of your site link to another, search engine such as Google, will crawl the link, find your site and perform an indexing on your site's home page and subsequently return to crawl the rest of the site.

Most people believe that Google will not permit newly created website to rank favorably for terms that are competitive pending the time such new site will address ‘ages' and obtain ‘trust' in Google. Well, this is dependent the incoming links' quality found on your site by Google. Specific keyword search ranking requires that your website have such keywords; such keywords should also be contained in the links that point to your page or website. A combination of the two will produce better result. Since other sites are linked to your website, a certain measure of "Google Heat" is now present in your site, and which you can share with the pages of your website.

Links building is very essential for the acquisition of Google Juice and when you eventually acquire it, have it circulated all through your website by linking down. In building link, you should target linking with authority websites; just a single link from a reliable website could be all you need for the long awaited recognition by Google. And as you link more to trusted websites, Google will also increase its recognition and trust for your website.

In all, the requirements described above will help you achieve SEO, with the end result of increased traffic, increased sales and increased profit.